WANT MORE OF YOUR OWN CLIENTS?

Then download our ebook “The reluctant business developer’s guide to winning clients” by the author of The Go-To Expert. You’ll discover the:

  • 5Ps to create time for business development
  • 3 simple tests to find your lucrative niche
  • How to get back in touch with people who you have lost contact with
  • DUFF formula to stop wasting time on clients who will never sign up
  • 5 signs to look out for to get peace of mind that your marketing plan is working.
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What expert advice do you need?

LOOKING TO MAKE PARTNER IN 2017 or 2018?

Our ‘Poised for Partnership’ 6-month programme will be your secret weapon to successfully navigate the murky waters which lie ahead for you, as you take the final step up to partner. By joining this programme and then taking action:

  • You’ll learn how to build and pitch such a compelling Business Case and Personal Case that your firm has to admit you to the partnership.
  • The Partnership Panel Interview and pitching your Business Case will hold no fear for you.
  • You will know exactly what you need to say, demonstrate and prove to your partners to earn the right to join their exclusive club, and have Partner on your business card.

The ‘Poised For Partnership’ Programme will give you the structure, clarity and focus to successfully make it to partner. Of course, no-one can guarantee that you will make partner in a certain timescale, but this programme will put you back in control of your career. It will give you the confidence that you are doing all the right things to make partner at the right time for you.

This manageable 6-month programme really is a way to fast-track yourself to partner. It is based upon the methodology contained in Heather Townsend’s award-winning and best-selling books, ‘Poised for partnership’, ‘How to make partner and still have a life’, ‘The Go-To Expert’ and ‘The FT Guide To Business Networking’.

Any one who applies for the programme will receive a complimentary soft copy of Heather’s ‘Poised for partnership’ book. (Worth £10)

Find out more…

John recently coached me on my successful run to Partnership. I can honestly say I have never worked with anyone who has Johns skills and background and applies them so effectively.

John was everything and more I wanted from a coach. He was always approached and available, and responsive given time zone differences.

He was supportive yet challenging and always thought provoking and had the ability to make me focus on what I needed to do/achieve.

I would have no hesitation in recommending John to anyone.

Henry Lacey

Partner, EY (Hong Kong)

I have had a huge amount of fun working with Heather for the last 12 months and she has helped me establish myself as the firm's expert on independent retailers and FMCG. I've really enjoyed our time together as I have come away from each session energised. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment, targeted introductions from her black book and 6 pieces of PR in the right trade press. Heather gives me energy, focus and accountability as well as a rich vein of ideas about content I can write to help me attract in the right sort of clients. I highly recommend Heather's services to any accountant or lawyer who wants to stand out and be able to attract the right clients to them.

Phil Mullis

Partner, Wilkins Kennedy LLP

Before I started working with Heather I was well-respected and seen as a ‘safe pair of hands’ but struggling to build my practice.  Heather’s input and guidance was instrumental in helping me grow my profile both internally and externally, and maximise the opportunities to sell myself in my business case for partner.  As a result of working with Heather I made partner 18 months later and have almost doubled my client portfolio.

Matthew Gore

Partner, Holman Fenwick Willan LLP

Thank you very much indeed for your significant help and support – as a result of your guidance I felt incredibly confident in submitting my business plan and then giving my presentation and interview. In the days after the presentation and interview I had some very positive feedback from the partners who interviewed me, saying that my performance was “outstanding” and that my presentation was “very slick and professional” – I doubt it would have been without your advice and guidance. I gained so much confidence from working with you and I am extremely grateful.

Judith Duffin

Partner, BLM LLP

I engaged Heather’s services at a time when I was under pressure to build up a completely new client portfolio, from scratch, as a result of changing firms. Working with Heather gave me the structure, process and confidence to go out and win my new clients - in a way which felt natural and authentic to me. As a result I beat my tough year one targets and am really enjoying my new role.

Nick Rudd

Financial Planner, HFM Columbus

Our clients include:

Our books

Latest Blog Posts

How specialist do I really need to be?

I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I...
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The 3 main types of Partner in a Big 4, Magic Circle or Mid-Tier firm

When you play to your strengths you become much more successful. Typically there are three different types of partner. When you know your key strengths you can work towards becoming the right type of partner for your talents and strengths. In this blog post Heather...
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7 key questions to answer if you have been offered a partner role in another firm

When is it a good time to move to a partner role in another firm, and when should you stay put? This was the recent question that I was asked. This is the answer I gave: Does your current firm make you happy? It can be very tempting to jump ship for a partner role in...
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How to make partner lesson 9 – pace yourself

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the ninth lesson, Heather talks about the importance of pacing yourself, if you want to make partner. The road to...
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8 ways to survive and thrive in a male dominated office culture

Imagine you were thrust into the world of the professions after 20 years in public sector roles? If that’s not a shock to the system, then imagine that you are a female engineer coming into an engineering consultancy which is very much a ‘boys club’....
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The 3 main types of Partner in a Big 4, Magic Circle or Mid-Tier firm

When you play to your strengths you become much more successful. Typically there are three different types of partner. When you know your key strengths you can work towards becoming the right type of partner for your talents and strengths. In this blog post Heather...
Read More

7 key questions to answer if you have been offered a partner role in another firm

When is it a good time to move to a partner role in another firm, and when should you stay put? This was the recent question that I was asked. This is the answer I gave: Does your current firm make you happy? It can be very tempting to jump ship for a partner role in...
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How to make partner lesson 8 – treat your practice like a business

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2-minute video clip, Heather talks through the eighth lesson – the importance of treating your...
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How to make partner lesson 7 – make your partners’ lives easy

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to...
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How to make partner lesson 6: always make time for business development

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the sixth lesson Heather talks about the importance of always making time for business development Making partner is...
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10 reasons to seriously consider changing firms if you want to make partner quickly at a Big 4, magic circle or large firm

While everyone’s route to partner in a Big 4, Magic Circle or Mid-Tier firm is different, there are four main routes to making partner. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a...
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How to make partner lesson 5: develop your own referral networks

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fifth lesson – Where are you going to get your work...
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How to make partner lesson 4: the importance of having a niche

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche....
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How to make partner lesson 3 – the importance of your support team

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the third lesson – the importance of have a good support...
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How to make partner lesson 2: Thinking and feeling like a partner

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a...
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How specialist do I really need to be?

I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I...
Read More

10 red flags to watch out for with your business development activities

In last week’s blog, I explored the 3 things to check before you panic with your business development. So, I thought today I would reveal the 10 red flags which indicate that you are in real trouble with your new business development. 1. You’ve just...
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How to make partner lesson 7 – make your partners’ lives easy

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to...
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2 things to check before you panic with your business development

  I was preparing for a call with a long standing client of mine. His agenda before the call indicated that he was very concerned about his billing in quarter 2 due to the summer months and impact of Brexit. So I geared up for my usual pep talk about what to do...
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How to make partner lesson 6: always make time for business development

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the sixth lesson Heather talks about the importance of always making time for business development Making partner is...
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How to make partner lesson 5: develop your own referral networks

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fifth lesson – Where are you going to get your work...
Read More

How to make partner lesson 4: the importance of having a niche

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche....
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5 simple ways to stay in touch with your clients until they are ready to buy

You do the work and generate a warm hot lead. It was all going so well until the client stalled. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and detail why...
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How to make partner lesson 2: Thinking and feeling like a partner

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a...
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Learn from these common, but critical business development mistakes

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the sixth...
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