WANT MORE OF YOUR OWN CLIENTS?

Then download our ebook “The reluctant business developer’s guide to winning clients” by the author of The Go-To Expert. You’ll discover the:

  • 5Ps to create time for business development
  • 3 simple tests to find your lucrative niche
  • How to get back in touch with people who you have lost contact with
  • DUFF formula to stop wasting time on clients who will never sign up
  • 5 signs to look out for to get peace of mind that your marketing plan is working.
button

What expert advice do you need?

LOOKING TO MAKE PARTNER IN 2017 or 2018?

Our ‘Poised for Partnership’ 6-month programme will be your secret weapon to successfully navigate the murky waters which lie ahead for you, as you take the final step up to partner. By joining this programme and then taking action:

  • You’ll learn how to build and pitch such a compelling Business Case and Personal Case that your firm has to admit you to the partnership.
  • The Partnership Panel Interview and pitching your Business Case will hold no fear for you.
  • You will know exactly what you need to say, demonstrate and prove to your partners to earn the right to join their exclusive club, and have Partner on your business card.

The ‘Poised For Partnership’ Programme will give you the structure, clarity and focus to successfully make it to partner. Of course, no-one can guarantee that you will make partner in a certain timescale, but this programme will put you back in control of your career. It will give you the confidence that you are doing all the right things to make partner at the right time for you.

This manageable 6-month programme really is a way to fast-track yourself to partner. It is based upon the methodology contained in Heather Townsend’s award-winning and best-selling books, ‘Poised for partnership’, ‘How to make partner and still have a life’, ‘The Go-To Expert’ and ‘The FT Guide To Business Networking’.

Any one who applies for the programme will receive a complimentary soft copy of Heather’s ‘Poised for partnership’ book. (Worth £10)

Find out more…

I have had a huge amount of fun working with Heather for the last 12 months and she has helped me establish myself as the firm's expert on independent retailers and FMCG. I've really enjoyed our time together as I have come away from each session energised. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment, targeted introductions from her black book and 6 pieces of PR in the right trade press. Heather gives me energy, focus and accountability as well as a rich vein of ideas about content I can write to help me attract in the right sort of clients. I highly recommend Heather's services to any accountant or lawyer who wants to stand out and be able to attract the right clients to them.

Phil Mullis

Partner, Wilkins Kennedy LLP

John recently coached me on my successful run to Partnership. I can honestly say I have never worked with anyone who has Johns skills and background and applies them so effectively.

John was everything and more I wanted from a coach. He was always approached and available, and responsive given time zone differences.

He was supportive yet challenging and always thought provoking and had the ability to make me focus on what I needed to do/achieve.

I would have no hesitation in recommending John to anyone.

Henry Lacey

Partner, EY (Hong Kong)

I engaged Heather’s services at a time when I was under pressure to build up a completely new client portfolio, from scratch, as a result of changing firms. Working with Heather gave me the structure, process and confidence to go out and win my new clients - in a way which felt natural and authentic to me. As a result I beat my tough year one targets and am really enjoying my new role.

Nick Rudd

Financial Planner, HFM Columbus

Our clients include:

Our books

Latest Blog Posts

What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of...
Read More

Big 4 vs Mid Tier: What are the key differences?

“Big 4 vs Mid Tier. Which will be better for my career?” It’s a question that has taxed many graduates.  A few years ago, I wrote about the differences between a Mid Tier Firm and a Big 4 firm. In this article, I revisit those thoughts and update...
Read More

How to write great blog content in no time

Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to...
Read More

Asking an older partner about their succession – 4 great tips

John Moss and I were asked a cracking question in one of our regular “How To Become A Member Of The Club” webinars. “I’m taking the older partner out to breakfast to get him in my corner.  Any tips for getting a road-map for his succession, and how...
Read More

4 important things I learnt recently when helping craft business cases for partnership

Over the last few months I have been helping the delegates on the Poised for Partnership Programme with their Business Cases. Many of the delegates have been putting together their Big 4 Partner Business Case. This article summarises what I learnt from this...
Read More

Big 4 vs Mid Tier: What are the key differences?

“Big 4 vs Mid Tier. Which will be better for my career?” It’s a question that has taxed many graduates.  A few years ago, I wrote about the differences between a Mid Tier Firm and a Big 4 firm. In this article, I revisit those thoughts and update...
Read More

Asking an older partner about their succession – 4 great tips

John Moss and I were asked a cracking question in one of our regular “How To Become A Member Of The Club” webinars. “I’m taking the older partner out to breakfast to get him in my corner.  Any tips for getting a road-map for his succession, and how...
Read More

4 very unusual tips to help you use your performance appraisal to get what you want and need from your firm

In this post I share the advice I have given to several clients about how to get exactly what they want and need from their annual performance appraisal or as it is sometimes called performance review.  How to prepare for a performance appraisal I’ve got a...
Read More

The 3 main types of Partner in a Big 4, Magic Circle or Mid-Tier firm

When you play to your strengths you become much more successful. Typically there are three different types of partner. When you know your key strengths you can work towards becoming the right type of partner for your talents and strengths. In this blog post Heather...
Read More

7 key questions to answer if you have been offered a partner role in another firm

When is it a good time to move to a partner role in another firm, and when should you stay put? This was the recent question that I was asked. This is the answer I gave: Does your current firm make you happy? It can be very tempting to jump ship for a partner role in...
Read More

How to make partner lesson 8 – treat your practice like a business

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2-minute video clip, Heather talks through the eighth lesson – the importance of treating your...
Read More

How to make partner lesson 7 – make your partners’ lives easy

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to...
Read More

How to make partner lesson 6: always make time for business development

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the sixth lesson Heather talks about the importance of always making time for business development Making partner is...
Read More

10 reasons to seriously consider changing firms if you want to make partner quickly at a Big 4, magic circle or large firm

While everyone’s route to partner in a Big 4, Magic Circle or Mid-Tier firm is different, there are four main routes to making partner. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a...
Read More

How to make partner lesson 5: develop your own referral networks

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fifth lesson – Where are you going to get your work...
Read More

What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of...
Read More

How to write great blog content in no time

Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to...
Read More

How specialist do I really need to be?

I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I...
Read More

10 red flags to watch out for with your business development activities

In last week’s blog, I explored the 3 things to check before you panic with your business development. So, I thought today I would reveal the 10 red flags which indicate that you are in real trouble with your new business development. 1. You’ve just...
Read More

How to make partner lesson 7 – make your partners’ lives easy

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to...
Read More

2 things to check before you panic with your business development

  I was preparing for a call with a long standing client of mine. His agenda before the call indicated that he was very concerned about his billing in quarter 2 due to the summer months and impact of Brexit. So I geared up for my usual pep talk about what to do...
Read More

How to make partner lesson 6: always make time for business development

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the sixth lesson Heather talks about the importance of always making time for business development Making partner is...
Read More

How to make partner lesson 5: develop your own referral networks

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fifth lesson – Where are you going to get your work...
Read More

How to make partner lesson 4: the importance of having a niche

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche....
Read More

5 simple ways to stay in touch with your clients until they are ready to buy

You do the work and generate a warm hot lead. It was all going so well until the client stalled. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and detail why...
Read More