WANT MORE OF YOUR OWN CLIENTS?

Then download our ebook “The reluctant business developer’s guide to winning clients” by the author of The Go-To Expert. You’ll discover the:

  • 5Ps to create time for business development
  • 3 simple tests to find your lucrative niche
  • How to get back in touch with people who you have lost contact with
  • DUFF formula to stop wasting time on clients who will never sign up
  • 5 signs to look out for to get peace of mind that your marketing plan is working.
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What expert advice do you need?

LOOKING TO MAKE PARTNER IN 2017 or 2018?

Our ‘Poised for Partnership’ 6-month programme will be your secret weapon to successfully navigate the murky waters which lie ahead for you, as you take the final step up to partner. By joining this programme and then taking action:

  • You’ll learn how to build and pitch such a compelling Business Case and Personal Case that your firm has to admit you to the partnership.
  • The Partnership Panel Interview and pitching your Business Case will hold no fear for you.
  • You will know exactly what you need to say, demonstrate and prove to your partners to earn the right to join their exclusive club, and have Partner on your business card.

The ‘Poised For Partnership’ Programme will give you the structure, clarity and focus to successfully make it to partner. Of course, no-one can guarantee that you will make partner in a certain timescale, but this programme will put you back in control of your career. It will give you the confidence that you are doing all the right things to make partner at the right time for you.

This manageable 6-month programme really is a way to fast-track yourself to partner. It is based upon the methodology contained in Heather Townsend’s award-winning and best-selling books, ‘Poised for partnership’, ‘How to make partner and still have a life’, ‘The Go-To Expert’ and ‘The FT Guide To Business Networking’.

Any one who applies for the programme will receive a complimentary soft copy of Heather’s ‘Poised for partnership’ book. (Worth £10)

Find out more…

Our books

Latest Blog Posts

How to make partner lesson 2: Thinking and feeling like a partner

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a...
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What to do if clients keep mistaking you for the junior member of the team

  This is a common occurrence experienced by women in professional services sectors, particularly when meeting a brand new client or new client team members. It comes from the unconscious bias that the man must be the more senior person. This is extremely...
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The reason why NOW is the right time to start working on your business case for partner

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the tenth...
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How to make partner lesson 1: Really commit to your career plan

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the first lesson – the importance of committing to your...
Read More

How to stay focused on your career progression when you are too busy to think

Long hours in a Big 4, city law firms and other large firms are often seen as the norm. In fact it can be easy to become so busy that it becomes impossible to stay focused on progressing your career. In this blog post I share an exclusive extract from the 2nd edition...
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How to make partner lesson 2: Thinking and feeling like a partner

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a...
Read More

How to make partner lesson 1: Really commit to your career plan

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the first lesson – the importance of committing to your...
Read More

What is typically expected of me when I get to manager in a Big 4 or Mid-Tier firm?

It’s been hard work but you’ve finally made it to a manager or associate role in your firm. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’(Click here for a free sample chapter)  to show what is...
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You wouldn’t find this unconventional career tip written in any book

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the seventh...
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What is typically expected of me when I qualify in a Big 4, Magic Circle or Mid-Tier Firm?

That moment has come when you are finally qualified. Your real career starts now. But do you know what is expected of you when you get promoted to a ‘qualified’ level role? In this blog post,I share an exclusive extract from the 2nd edition of ‘How to make partner and...
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One essential lesson you have to learn if you want to progress your career to partner

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the first...
Read More

Is this the answer to get you out of your career rut?

In my talk “10 lessons to successfully make partner”, the first lesson I talk about is committing to your career. But what if you are stuck in a career rut? In this blog post I explore my own experiences of being in a career rut and how I managed to claw...
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The comfort zone trap – is it holding your career back?

What’s climbing got to do with making partner? As it happens, quite a bit. In this blog post I will explain the connection between climbing and making partner, and why it is so important for your career that you challenge yourself to climb out of your comfort...
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What it really means to be professional at work

Last week I was running a referral generation workshop for a small law firm. When we were discussing what stopped us feeling confident at networking, the old chestnut appeared. You know, the one about ‘wanting to appear professional’, so not being able to...
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How to quickly excel to get promoted from audit supervisor to manager

This article sums up the advice I recently gave to an auditor who wanted to excel and move up the ladder quickly, and get from supervisor to manager this year. Sometimes the supervisor role outside of audit has a different title such as ‘senior associate’...
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How to make partner lesson 2: Thinking and feeling like a partner

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the second lesson – thinking, feeling and acting like a...
Read More

Learn from these common, but critical business development mistakes

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the sixth...
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This is why professionals with established referral networks make partner quicker than their peers

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fifth...
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What I wish every talented professional knew about personal branding

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth...
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One common way in which your mind is holding you back from winning work from your network

Referrals in business: Your mindset is key Do you ever think that some people just have a secret skill to generating referrals? That some people are just naturally good at it?  That it’s a knack that you just don’t have? What if I told you that this secret skill is...
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This cautionary tale will make you consider your online footprint

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online...
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Are you making this mistake which is stopping your network from sending you referrals?

Referral Generation Tip: It was an innocent enough situation, and one which could have easily spiralled out of control. It also was a situation which illustrated why so many of us fail with our referral generation. In this blog post I will explain all, but also give...
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This is why my husband and I had an argument on top of a steep hill

An incident from my recent holiday served a useful reminder of the importance of checking assumptions and clarifying exactly what a client wants. A long steep hill loomed My breathing was becoming heavier and heavier and even more laboured. My chest was screaming for...
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This one tip could unlock the referrals from your network

Do you struggle with generating referral leads via your network? Or is your problem that you get the wrong type of leads via referrals from your network?  Generating referral leads via your network is more science than luck On a group for female professional speakers...
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The number one reason why you need a non-negotiable level of business development activity

In this blog post I look at what causes the feast and famine cycle of new client work, and how you can avoid this with your practice. I’m in danger of getting into a feast and famine cycle Today is a strange day for me. I’ve started off the day by blogging and...
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