How to make partner

The smart way to get to the top, and when you get there, stay there


We help professionals in practice make partner. You know, accountants, lawyers, consultants normally from Big 4, Magic Circle, mid-tier and large international and national firms. People just like you who are technical experts and sell their time for money.

We’ll give you that vital edge you need to progress your career but take an informed choice about whether partnership is right for you.

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YOUR CHALLENGES

I need to get through the partnership admissions process this time around

If you are going to get through your partnership admissions process at the first attempt (or this time around) you need to be prepared. Not only will you need great numbers, a well-written and succinct cast-iron business case but also a handful of advocates, sponsors and mentors championing your cause.

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I need to build a partner-sized client portfolio and win my own clients

No clients of your own? No progression to partner. That’s the long and the short of it. Learn how to choose a niche, create a business development plan which works and the right mindset, processes and skills to win the bigger and better clients. You know. The ones which will get your career noticed in your firm.

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I need to build a strong team beneath me to support my career

If you can’t make yourself indispensable you can’t get promoted to the next level. That means you need to learn how to lead and manage a team, to free you up to do the higher value stuff.

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I need to be more productive at work if I am going to get promoted

You can’t afford to squander time when you work in practice. To hit your billable targets  means you need to be able to show up every day as the best version of yourself.

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OUR FREE RESOURCES

In ‘How to make partner and still have a life‘ and ‘Poised for partnership‘ we promised you more 40+ resources to take your learning from the page into the real world.

We keep our promises. sign up now for your free career kitbag, where all the advice, templates, checklists, and tools are waiting for you. It’s completely free, and always will be.

We hate spam as much as you do, and we promise we’ll never use your email address for anything other than sending you helpful advice and insights to take your career to the next level.

Do you realise how much information we are giving away? The kitbag is packed with information to help you create a fulfilling career. Here is just a taster of what’s inside:

OUR BLOG

5 types of referral friction you need to overcome if you want to generate referrals to your firm’s existing clients

5 types of referral friction you need to overcome if you want to generate referrals to your firm’s existing clients

I've been designing a webinar for people who need to win their own clients and in the webinar I consider the knotty problem of how to open up the internal marketplace in your firm to build your own client portfolio (click here to attend). Why is this important? The...

OUR TEAM OF COACHES

Heather Townsend

Expertise in:

  • Accountancy, Legal and Consultancy
  • Business and personal case
  • Business development
  • Big 4 and mid-tier firms

Michele White

Expertise in:

  • Big 4 Firms
  • Personal Case
  • Preparation for Assessment/Development Centres and Partnership Panel Interviews
  • Confidence, motivation and mindset shifts

John Moss

Expertise in:

  • Accountancy, Legal and Consultancy
  • Business and personal case
  • Business development
  • Big 4 and mid-tier firms

Liz Rider

Expertise in:

  • Big 4 Firms
  • Personal Case
  • Preparation for Assessment/Development Centres and Partnership Panel Interviews
  • Confidence, motivation and mindset shifts

Rebecca Ford Johnson

Expertise in:

  • Legal
  • Business and personal case
  • Magic Circle and Mid-Tier Law Firms
  • Women in Leadership
I have had a huge amount of fun working with Heather for the last 12 months and she has helped me establish myself as the firm’s expert on independent retailers and FMCG. I’ve really enjoyed our time together as I have come away from each session energised. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment, targeted introductions from her black book and 6 pieces of PR in the right trade press. Heather gives me energy, focus and accountability as well as a rich vein of ideas about content I can write to help me attract in the right sort of clients. I highly recommend Heather’s services to any accountant or lawyer who wants to stand out and be able to attract the right clients to them. Phil Mullis

Partner, Wilkins Kennedy LLP

I engaged Heather’s services at a time when I was under pressure to build up a completely new client portfolio, from scratch, as a result of changing firms. Working with Heather gave me the structure, process and confidence to go out and win my new clients – in a way which felt natural and authentic to me. As a result I beat my tough year one targets and am really enjoying my new role. Nick Rudd

Financial Planner, HFM Columbus

OUR CLIENTS COME FROM….

OUR BOOKS

OUR PROGRAMMES

LOOKING TO MAKE PARTNER IN 2018 or 2019?

Our ‘Poised for Partnership’ 6-month programme, which starts again in September 2017 will be your secret weapon to successfully navigate the murky waters which lie ahead for you, as you take the final step up to partner. By joining this programme and then taking action:

  • You’ll learn how to build and pitch such a compelling Business Case and Personal Case that your firm has to admit you to the partnership.
  • The Partnership Panel Interview and pitching your Business Case will hold no fear for you.
  • You will know exactly what you need to say, demonstrate and prove to your partners to earn the right to join their exclusive club, and have Partner on your business card.

The ‘Poised For Partnership’ Programme will give you the structure, clarity and focus to successfully make it to partner. Of course, no-one can guarantee that you will make partner in a certain timescale, but this programme will put you back in control of your career. It will give you the confidence that you are doing all the right things to make partner at the right time for you.

This manageable 6-month programme starts again in September 2017 and really is a way to fast-track yourself to partner. It is based upon the methodology contained in Heather Townsend’s award-winning and best-selling books, ‘Poised for partnership’, ‘How to make partner and still have a life’, ‘The Go-To Expert’ and ‘The FT Guide To Business Networking’.

Any one who applies for the programme will receive a complimentary soft copy of Heather’s ‘Poised for partnership’ book. (Worth £10)

Find out more…