I’ve started to become a keen bird watcher. (yes, I didn’t think I would ever say this) This new hobby all started when Jon and I moved our office into the centre of a 60-acre country park.

One afternoon I was walking around the wetlands reserve by our office, and I came face-to-face, with what can only be described as a BIG bird. Not, just big, but beautiful and completely mesmerising. It was a buzzard and part of a nesting pair.

Ever since I saw this bird close up, I’ve been fascinated by them, and looking out for them every single time I am outside. After all, similar to referrals, you will never know when you could see a buzzard in the sky.

Interestingly, now I know what I am looking for, I am spotting far more buzzards than I ever believed were possible. Apparently, these are not so rare birds, particularly when you know what you are looking for. However, here is the problem. Very often, when I think I have seen a buzzard, it’s (on closer inspection) a big crow or gull. After all, when you can’t see the buzzard’s distinctive feathers, or are really clued up on it’s typical flight path, wing shape and tail formation, many birds from a distance look like a buzzard. There are a huge amount of crows around….

Need more referrals? Then download our free short guide (email required) with over 50 tried and tested tips to generate more referrals. 

My hunt for buzzards has many similarities to your hunt for referrals. These are:

  • when you know what you are looking for, you start to spot them more often
  • when you want other people to help you find referrals you have to spend a long time educating them on what make’s an ideal referral, otherwise, like crow and gulls, everything could be a referral for you. You need to help them understand what ‘could’ be a referral, and what IS a definite referral for you.
Next time you are talking to someone about who you help, don’t just claim you are a bird watcher, but be a buzzard watcher by:
  • explaining to them what they will hear when they are talking to a potential client for you
  • detail the challenges that your ideal client will be facing
  • show them what they may see if they meet your ideal client – the more facts, figures, pictures and stories the better
How do you educate your network to find you the right type of referrals?

Need more referrals? Then download our free short guide (email required) with over 50 tried and tested tips to generate more referrals. 

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