We are still looking into ways to save time with your business development. (Last week we focused in on why having a niche helps you build your own client portfolio in a time effective way – see part 1, part 2 and part 3) This week, we are going to look at how social media can help you save time with business development. Now this may sound counter-intuitive – after all, social media is known to be one of the big time black holes. However, social media done well can be a huge timesaver. 

Let’s firstly look at LinkedIn. Let me ask you a question, if I asked you about someone you didn’t know who may become a client of yours, what would you do? Google their name, yes? (That’s always the answer I get given when I ask the question at workshops I run) What typically comes up near the top – yes, their LinkedIn profile. So, you have a good barney at it. Right?

With me so far? Let’s turn it around, let’s assume that it isn’t you looking up a potential client, it’s your potential client doing research on which lawyer, accountant or consultant they need to help them. Does your LinkedIn profile help the potential client pick up the phone and want to talk to you?

Click here to download our short free guide to creating a LinkedIn profile to make sure you are not losing business or job opportunities. (email required)

Or is it a badly completed attempt at a sort of on-line CV?

A well thought-out and nicely written LinkedIn profile, will do two things for you:

1. Demonstrate your credibility to your potential client, which will make it more likely for them to get in touch with you

2. Show you as human, and approachable, (which a corporate CV or online bio can never do) which will make it more likely for them to get in touch with you

At this point, when I am running my workshop, the penny normally drops for the raison d’etre for being on LinkedIn, and most folks commit to spending a couple of hours improving their LinkedIn profile. If you are thinking about improving your LinkedIn profile, here is a checklist you may like to use:

1. Is there a high quality, professional head and shoulders shot? ?
2. Does the professional headline have an idea of who they work with and what they do? Rather than the default: owner at Haines Watts? ?
3. Is there a image used in the background banner which strengthens the individual’s personal brand? ?
4. Have they customised their LinkedIn public profile URL so it is memorable? ?
5. Summary section:
a. Has it been filled in? ?
b. Does it demonstrate their credibility? ?
c. Does it include relationship hooks which help you get to know them more as a person? ?
d. Do they feel likeable? ?
e. Have they added in skills and endorsements ?
f. Have they got recommendations? ?
6. Have they put some keywords in their professional headline, summary, and “skills and endorsements” ?

Click here to download our short free guide to creating a LinkedIn profile to make sure you are not losing business or job opportunities. (email required)

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