blogging

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your …

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clients buying journey

The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is …

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an hourglass to symbolise having no time when it comes to creating content marketing

How to write great blog content in no time

Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to write anyway. “I’m worried that we don’t have the time to …

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