Branding Yourself

How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?

You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you get the next promotion to senior associate? How can you differentiate yourself from your colleagues and demonstrate your leadership …

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How to get a promotion to partner

5 effective tips to build a LinkedIn profile that gets you found by potential clients

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me. …

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Why you need to be a BRAND to progress your career in the professions

This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand …

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A simple way to identify your niche if you are a deal maker

Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for …

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How to create a sound bite that helps you easily win business

We are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important for any professional. However, as you read through this blog post you will discover why it is core to …

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12 ways your LinkedIn profile will help you get a new job [part 2]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can …

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12 ways your LinkedIn profile will help you get a new job [part 1]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your …

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How specialist do I really need to be?

I am on record many, many times saying you need to be niche to build up your own practice and win your own clients. But how niche or specialist do you really need to be? Do you need to be THE expert? In this blog post I answer the question, ‘how specialist do I really …

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How to make partner lesson 4: the importance of having a niche

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche. What is lesson number 4 about?  Let me give you some …

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What I wish every talented professional knew about personal branding

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can …

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