Branding Yourself

What I wish every talented professional knew about personal branding

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can …

What I wish every talented professional knew about personal branding Read More »

personal brand

This cautionary tale will make you consider your online footprint

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much …

This cautionary tale will make you consider your online footprint Read More »

When is the right time to become a specialist?

When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The …

When is the right time to become a specialist? Read More »

7 secrets every rainmaker uses to effortlessly win business

Marketing and business development within professional services is often shrouded in mystery. So many consultants, lawyers and accountants feel comfortable about converting a warm prospect into a client. However, tell them that they need to call upon their professional services marketing skills to generate the lead in the first place and suddenly its a very …

7 secrets every rainmaker uses to effortlessly win business Read More »

win clients

Is the curse of professionalism limiting your career progression?

A few months ago I was helping a group of consultants put together their personal marketing kit. Despite most  of the consultants handling client portfolios worth over £1 million, they almost all suffered with the curse of professionalism, which was stopping them taking the next step in their career.  In this blog post I identify …

Is the curse of professionalism limiting your career progression? Read More »

big 4 accounting firms

5 most effective tactics to build a LinkedIn profile which gets you found by potential clients

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me. …

5 most effective tactics to build a LinkedIn profile which gets you found by potential clients Read More »

How to make a strong impactful online presence – without spending your whole life online

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants, …

How to make a strong impactful online presence – without spending your whole life online Read More »

How to create a sound bite which helps you easily win business

We are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important for any professional. However, as you read through this blog post you will discover why it is core to …

How to create a sound bite which helps you easily win business Read More »

The essential contents of any Go-To Expert’s personal marketing tool-kit

In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written …

The essential contents of any Go-To Expert’s personal marketing tool-kit Read More »

Everything you ever wanted to know about choosing a profitable niche

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 …

Everything you ever wanted to know about choosing a profitable niche Read More »

Scroll to Top