Branding Yourself

Everything you ever wanted to know about choosing a profitable niche

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 …

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How flickering lights will help you win more referrals

I have a local electrician in my network and he wins all his business via referral. In fact, his business is growing at a rate of knots and he has a steadily growing team of electricians working for him.  He makes it incredibly easy for his network to think of him and refer him to …

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5 ways to tweet your way to referral success

To tweet or not to tweet, that is the question? With apologies to Shakespeare, that is the question, which many accountants and lawyers are pondering. Is Twitter a waste of time or a serious business marketing tool? In my opinion, and that of the managing partner with whom I was lunching yesterday, the answer is …

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The pink car story: The next chapter

If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey …

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What’s your suffix?

Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: [quote]‘really knows her stuff’[/quote] [quote]‘author of ‘the FT Guide to Business Networking’[/quote] [quote]‘passionate and enthusiastic’[/quote] In the interests of balance, I am aware that occasionally the suffixes which are …

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What does your voicemail say about you?

Every time someone meets you for the first time they form an impression. Their impression is created by their previous experiences, values, beliefs and attitudes. You can’t stop this impression being quickly built – it’s how we are hard-wired. The places which people are going to meet you for the first time, include: Your voicemail …

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You don’t need to get yourself ‘out there’ or do you?

I was reading an article about Brooklyn Decker. Who? Yes, apparently she is the wife of American tennis player Andy Roddick and starting to make a name for herself as an actress, after turning her back on a very successful modeling career. In the article, Brooklyn claims her successful break into the world of acting …

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13 signs that you are overdoing the self promotion on social media

Building a credible reputation online is now vital to grow the profile you need to attract new clients to you, and also become known as a rainmaker for your firm. Whilst I spend most of my time encouraging people to take the brave step and use social media to grow their profile, it is possible …

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Should you ‘fake it until you make it’?

One of the many pieces of advice you will hear about creating your brand and reputation is to ‘fake it until you make it’. This advice is from the school of thought that suggests if you say you are something, then this is the necessary first step to you, and others believing that you are …

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Is LinkedIn a numbers game

I’ve often wondered whether LinkedIn is a numbers game. My networking methodology and philosophy is firmly centred in relationship management. So, surely LinkedIn should be used to deepen and strengthen relationships rather than building up a large number of connections? But I see others talking about how LinkedIn is a numbers game. With nearly 1000 connections on Linkedin,   I …

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