Developing Your Brand

How to choose your Twitter name

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines …

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What should I write in my firm’s blog – and how do I decide what to write?

8 ideas to help you blog more easily. Blogs help build new business, but many professionals are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of ideas takes too long” “Where will I get ideas …

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How to deliver an after dinner speech which gets you invited back again

Many people fall into the trap of thinking that an after dinner speech is just the same as giving any old presentation. Wrong. An after dinner speech – similar to a best man’s speech – has its own set of rules. Know and work to these rules, and you will be asked back, get these rules wrong, don’t expect to generate any opportunities from your evenings exertions.

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