Increasing Your Profile

How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship …

How the clued up accountants and lawyers use valuable content to attract clients Read More »

Is this self-limiting belief handicapping you from building your own network of introducers?

From time to time I get a run of similar clients with similar problems. As it happens, now is one of those times. At the last count, I am working with 4 lawyers who are all involved in deal making, i.e. M&A, Private Equity, Financing. These lawyers are spread all over the globe, so this …

Is this self-limiting belief handicapping you from building your own network of introducers? Read More »

12 ways your LinkedIn profile will help you get a new job [part 2]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can …

12 ways your LinkedIn profile will help you get a new job [part 2] Read More »

12 ways your LinkedIn profile will help you get a new job [part 1]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your …

12 ways your LinkedIn profile will help you get a new job [part 1] Read More »

Business development advice that harms more than helps

Clients often tell me about the business development advice they have had from well-established partners in their firm.  Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle!  Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to winning …

Business development advice that harms more than helps Read More »

How to win new clients

Starting a law blog: 3 reasons you haven’t yet

Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get …

Starting a law blog: 3 reasons you haven’t yet Read More »

How to make partner lesson 7 – make your partners’ lives easy

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to partner is shrouded in mystery and conjecture. In this clip which is number 7 of …

How to make partner lesson 7 – make your partners’ lives easy Read More »

8 essential tasks before a conference to maximise the return on your time investment

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development …

8 essential tasks before a conference to maximise the return on your time investment Read More »

I’m an Expert. Do I have legs?

I am delighted and honoured to feature this guest post by Penny Haslam, a business journalist who has been broadcasting for nearly two decades on radio and television and founder of PHEW (Penny Haslam’s Expert Women).  In this blog post she writes about how to know if you really have got something worth talking about. Over …

I’m an Expert. Do I have legs? Read More »

9 excellent ways to truly understand what your clients will want to buy

Last week I was helping a group of consultants start the process of winning their own new clients. Many of the consultants, similar to most accountants and lawyers, had a mental block with the word selling and the ‘ra-ra’ element of starting to market themselves. (The ‘ra-ra’ is their words not mine). After all, most …

9 excellent ways to truly understand what your clients will want to buy Read More »

Scroll to Top