Increasing Your Profile

Have you ever mapped out your ideal network?

Whenever I run a networking workshop I always ask my delegates to literally map out their ideal network. I find that this exercise really helps delegates focus on WHO they want to meet, and how these people are going to help them achieve their business and career goals. This may sound rather calculating or manipulative. …

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Is LinkedIn a numbers game

I’ve often wondered whether LinkedIn is a numbers game. My networking methodology and philosophy is firmly centred in relationship management. So, surely LinkedIn should be used to deepen and strengthen relationships rather than building up a large number of connections? But I see others talking about how LinkedIn is a numbers game. With nearly 1000 connections on Linkedin,   I …

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What does credible really mean for a professional advisor?

I’ve been hearing the word credible and credibility banded about recently. But, what does credible mean for an accountant, lawyer or consultant?  and have been reflecting on what it actually means for a professional adviser – and how you can personally build it. But, before I go any further, in my opinion being credible and …

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why every networker needs a credibility story (or two)

After training over 200+ professionals in the last 6 months on their networking skills, I noticed that there was a common theme to what people found hard to do when networking. This theme, went something like this: “how do I start and maintain an interesting conversation, whilst not being boring, but use this conversation to …

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Formal networking groups are not for me… Or should they be?

If you want to build up a client portfolio from SMEs or private clients then one of the channels to market you need to seriously explore are formal networking groups. But, BNI (or insert name of any formal business breakfast networking group) is not for me I hear you wail…. it’s too structured for me. …

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referral networks

Working the room, again?

There are many articles out there on how to grow your business via face-to-face and on-line networking. However, there are not many articles that go into the nitty-gritty of how you ‘work a room’ at a face-to-face networking event. Let’s face it, face-to-face networking can be very daunting. There are many simple ways that you …

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personal brand

LinkedIn: What to do with all these connection requests?

4 tips to get more from LinkedIn I’ve often heard variations of: I’m on LinkedIn and I keep getting lots of connection requests I’m on LinkedIn and I’m not really sure what to do next. I’m on LinkedIn and people I don’t know want to connect with me If you’ve also wondered this, keep reading. …

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Don’t forget to check your appearance before you go out – both physically and virtually

In all honesty, I’m not quite sure how many seconds it takes for someone to form an often lasting first impression of you. All I know is the answer is not very many. Most people when they go out networking are used to checking their appearance before they leave. Well, if you are like me …

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How to choose your Twitter name

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines …

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What should I write in my firm’s blog – and how do I decide what to write?

8 ideas to help you blog more easily. Blogs help build new business, but many professionals are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of ideas takes too long” “Where will I get ideas …

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