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Building your client portfolio

The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

By / Blog, blogging / 6 minutes of reading

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is …

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an hourglass to symbolise having no time when it comes to creating content marketing

Boosting your online visibility: What makes for good content on LinkedIn?

By / Building your client portfolio, Building your client portfolio - all about your online presence, Increasing Your Profile, Social Media / 6 minutes of reading

With the COVID-19 crisis and social distancing measures imposed around the world (at the time of writing), a lot of lawyers, accountants, consultants, and overall experts in professional services, are being forced to reconsider their business development efforts. Now that large networking events are not allowed or highly restricted around the world, LinkedIn has become …

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good content for linkedin

The 4 ingredients you need to understand to start getting more referrals

By / Building your client portfolio, Networking, referral generation, sales process / 6 minutes of reading

Have you ever sat there and wondered how to get referrals? After all if you listen to your partners, supposedly all you have to do is ‘get yourself out there’. You wouldn’t be the first accountant, lawyer or consultant in practice who has wondered how they are going to win their own client work. And …

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How to get referrals

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

By / Developing Your Brand, Increasing Your Profile, Networking / 6 minutes of reading

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development

The right (and wrong) way to stand out on LinkedIn and win work and find new opportunities

By / Blog, Building your client portfolio, Social Media / 2 minutes of reading

With COVID-19 still circulating the globe (at the time of writing) many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are many hundreds of thousands of people …

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linkedin how to stand out
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