Social Media

4 business development lies you need to stop believing if you are to quickly grow a partner-sized client portfolio

When I look at the curriculum of ‘high potential’ programmes in many firms, I can get rather hot under the collar. You may wonder why? Well, they seem to have (at worst) forgotten the fact that their future partners need the skills to win work. Either that or the quality of the business development training …

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How to make a strong impactful online presence – without spending your whole life online

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants, …

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3 rules to find the time to use social media effectively without getting badly distracted

How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social …

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Career Clinic: How can I get out of the “rut” of delivering to spend more time on business development?

Picture the scene. You lead a huge global project for your Big 4 firm. All your time is taken up with this project, and you want to make sure you still get back on time to pick up your child from the nursery…. But, you also want to make time for business development to progress …

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Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?

I believe, rightly or wrongly, that the message about needing to have a decent LinkedIn profile is starting to gain some traction. But, I think that there are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a big …

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Business Development Clinic: How to deal with negative comments online.

Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date. …

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Business Development Clinic: How can I save time with social media?

I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give …

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5 ways to always have something meaningful to say on social media

In yesterday’s post we looked at a daily routine for you to use on LinkedIn. In this post we are still continuing our theme of how to save time with business development, and we are still looking at ways of doing this with social media. One of the biggest barriers I hear lawyers, accountants and …

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Business Development Time Savers: Have a daily LinkedIn routine

In yesterday’s post we looked at how having a completed LinkedIn profile can help save you time with your business development. In today’s post we are still on the theme of saving time with your business development by using social media. In this post we are going to look at what needs to go into …

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Business Development Time Saver: Have a fully completed LinkedIn Profile

We are still looking into ways to save time with your business development. (Last week we focused in on why having a niche helps you build your own client portfolio in a time effective way – see part 1, part 2 and part 3) This week, we are going to look at how social media …

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