Social Media

8 essential tasks before a conference to maximise the return on your time investment

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development …

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How to make a strong impactful online presence – without spending your whole life online

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants, …

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3 rules to find the time to use social media effectively without getting badly distracted

How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social …

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Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?

I believe, rightly or wrongly, that the message about needing to have a decent LinkedIn profile is starting to gain some traction. But, I think that there are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a big …

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5 ways to always have something meaningful to say on social media

In yesterday’s post we looked at a daily routine for you to use on LinkedIn. In this post we are still continuing our theme of how to save time with business development, and we are still looking at ways of doing this with social media. One of the biggest barriers I hear lawyers, accountants and …

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Business Development Time Savers: Have a daily LinkedIn routine

In yesterday’s post we looked at how having a completed LinkedIn profile can help save you time with your business development. In today’s post we are still on the theme of saving time with your business development by using social media. In this post we are going to look at what needs to go into …

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