Social Media

This cautionary tale will make you consider your online footprint

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much …

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How to spend less time on LinkedIn – but still use it to build your own client portfolio

I run a group that trains Business Owners how to get invoiceable business from LinkedIn and often hear: “I spend lots of time on LinkedIn, but don’t seem to get much back for it” My response is: Know what you’re there for Have a plan to do that, and no more Set a timer when …

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business development tips

8 essential tasks before a conference to maximise the return on your time investment

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development …

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4 business development lies you need to stop believing if you are to quickly grow a partner-sized client portfolio

When I look at the curriculum of ‘high potential’ programmes in many firms, I can get rather hot under the collar. You may wonder why? Well, they seem to have (at worst) forgotten the fact that their future partners need the skills to win work. Either that or the quality of the business development training …

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How to make a strong impactful online presence – without spending your whole life online

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants, …

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3 rules to find the time to use social media effectively without getting badly distracted

How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social …

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Career Clinic: How can I get out of the “rut” of delivering to spend more time on business development?

Picture the scene. You lead a huge global project for your Big 4 firm. All your time is taken up with this project, and you want to make sure you still get back on time to pick up your child from the nursery…. But, you also want to make time for business development to progress …

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Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?

I believe, rightly or wrongly, that the message about needing to have a decent LinkedIn profile is starting to gain some traction. But, I think that there are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a big …

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5 things every job seeker needs to know about using social networking to find your next job

Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at using social networks to job hunt. It’s a nice idea: getting a new job, or at least an interview, from the comfort of your own …

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