Go-To Expert

Are you ready to go for partnership?

Go-To Expert is one out of 12 key indicators for making it to Partner. What are the key indicators we hear you ask? Well, they are a list of criteria that we have come up with to test whether you are ready to go for partnership. Based on our experiences of working with hundreds of lawyers, accountants and consultants, we found that only the candidates who performed strongly in these 12 key areas, were successful in being made up to Partner.

You can only know what you need to work on when you assess yourself, so take our Partnership Readiness Assessment now. This will tell you how you score in the 12 key areas, highlighting which of the indicators you need to work on. The results of this assessment will be invaluable to you as it will help you to prioritise and take purposeful steps to progress your career to Partner. 

Why is Go-To Expert so important to your future career progression?

If you are going to be able to win your own client work you will need to build a strong enough personal brand to become a destination for work in your own right. Differentiating yourself from your peers and partners, internally and externally, is the challenge that every professional faces. What you can't do as a partner is rely on others to feed you work. In fact, most law firms expect that within 18 months new partners will be self-sufficient and be able to achieve their targets by finding all of their own work.

If you are reading this and thinking it doesn't affect you because you hope to inherit a partner's client portfolio, then think again. Your partners are not looking for someone to maintain the status quo with an inherited client portfolio. They want someone who will be proactive and grow this portfolio.

One way of solving this challenge is to become the advisor that clients want to work with, by growing a reputation as the Go-To Expert. Being recognised as the Go-To Expert makes it easier to come out of your partners' shadows and win your own work. If you do grow a strong brand in the marketplace as the Go-To Expert, you will be amazed how quickly the partners in your firm will sit up and take notice of what you are doing.

How to become the Go-To Expert

Whatever route you take to become the Go-To Expert, you will have to take the same 3 steps. These are:

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    Choose and commit to your niche.

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    Package up your brand so it becomes irresistible to your ideal client.

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    Build your profile within your chosen marketplace and firm.

If you need more help with this indicator, read Chapter 6 of Poised for Partnership here.

A selection of the resources in Progress To Partner to help you with Go-To Expert.

On demand courses

Recorded Virtual Events

Workbooks, books and guides

Short videos

The Go-To Expert
How to increase your bid/tender win rate
Blogging made easy: How to turn your blog into your best work-winning asset
How to find and monetise your niche
How to keep up (or start) your business development when on “lockdown”
Guide to creating a marketing plan
How to use LinkedIn to get noticed
How to win work in 30 minutes without leaving your house
Guide to building your networking plan
How to use blog posts to generate reliable and good-quality work
Guide to content planning
Choosing a different niche when yours has radically declined
Poised for partnership 3rd edition book