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Welcome from Defero Law

Thanks for visiting from Defero Law!  I’m Heather Townsend, the leading global expert in what it takes to move from senior fee earner to partner – and when you get there, stay there. There are lots of resources for you to explore on the How to Make Partner Website.  If you’re not sure where to…

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Business Development Clinic: 6 tips to help you become the Go-To-Expert

This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…

needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –
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needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –

this needs a good tidy-up and updated info before republishing as a new article Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at online reputation management – essential for today’s savvy joined up networkers….

Welcome from AccountingWeb

Thanks for clicking the URL in my AccountingWeb author credit and profile – let me give you a little background on who I am and what I do. My name is Heather Townsend and together with Jon Baker, we are the people behind howtomakepartner.com, venture-Now.com partnershippotential.co.uk and joinedupnetworking.com. You can read more about me and my experience working with…

Business Development Clinic: How to deal with negative comments online.
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Business Development Clinic: How to deal with negative comments online.

Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….

Business Development Clinic: How can I save time with social media?
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Business Development Clinic: How can I save time with social media?

I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…

Business Development Clinic: How do I help my partners embrace different ways of marketing?
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Business Development Clinic: How do I help my partners embrace different ways of marketing?

In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…

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