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In this blog post, fresh after talking about how to use your personality to convert more sales, we explain the different types of sales questions for accountants (as well as lawyers and consultants) Sales questions for accountants Questions play a powerful role in getting prospective clients to sign up. Yet the common complaint I hear…
For those of you who have read a few of my blog posts will know how much emphasis I place on the importance of relationships to build a bedrock for your future career success. This is why I am delighted to share an extract from a new book called ‘Relationology: 101 secrets to grow…
When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…
It’s a question that most junior members of a firm want to ask: “How long to make partner?” I have coached many clients on their journey to partner so here are my insights on how long it may take, why it’s got longer, and what you can do to get there faster. How long to…
In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…
If you were a director or senior associate and bringing in work worth over £1 million, you would think that you would be a sure bet for partnership. This may not always be the case, read on to find out more… The world of theatre has a phrase called a triple threat. This is someone…
Did you know that behind closed doors your partners are considering whether you are future partner material? This will have a huge influence on whether you make partner at your firm, or any other firm. This may happen very formally with a firm doing a talent audit, or very informally when partners get together. In…
Many young professionals sadly never achieve their burning ambition of making partner, regardless of whether they start at a Big 4 firm. However, it’s pretty easy to see who is going to make it through to partnership, just by looking out for these six clues. 1. Have a rough timescale to make partner Those future…
It is now extremely rare for a partnership to make someone up to partner who does not have the potential to be a work winner for the practice. After all, no partnership wants to dilute it’s profits by promoting people to partner who are technical specialists and can’t win work. Therefore, regardless of whether you…
I was in all sorts of pain – and I’d only been sitting on the erg for 5 mins. (Erg = rowing machine) This wasn’t good… And I shortly gave up, 4 minutes short of my target of 10 mins on the erg. The thing was, I knew I was unfit. I also knew that…
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