What needs to go in the 12-month marketing plan for your business case for partner
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What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. In this article, I explore what should be included in the 12-month…

10 tips to ace your presentation to your partnership selection panel
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10 tips to ace your presentation to your partnership selection panel

Part of your firm’s partnership admission process in your journey to make partner will probably involve a presentation of your business case and personal case for partnership to a selection of partners. These partners are typically some of the most influential in the partnership. Nerve-wracking stuff! This blog post will give you ten tips to…

The 3 questions your business case for partnership needs to answer if you are to be successful
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The 3 questions your business case for partnership needs to answer if you are to be successful

If you are going to make partner (or even director in some firms) you will need a persuasive business case. After all not many partnerships are prepared to give up a slice of their profits to someone who is just a ‘good pair of hands’ or a trusted member of the team. The problem is…

Your definitive guide to creating your presentation for your Big 4 partner panel interview
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Your definitive guide to creating your presentation for your Big 4 partner panel interview

You may have a solid business case for partnership in your law firm, consulting firm, Big 4, Accounting Firm or Magic Circle firm, but it is how you present it at the partner panel interview which will make or break your chance of actually securing partner. It can be really tempting to include everything in…

Create a cast-iron business case for partnership – your definitive guide
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Create a cast-iron business case for partnership – your definitive guide

Creating a persuasive and cast-iron business case for partnership in your law firm, consulting firm, Big 4, Accounting Firm or Magic Circle firm is probably the hardest part of making it through Partnership Track into the partnership. In fact, the biggest question I am asked by senior managers, directors, and senior associates is how to…

A simple but powerful process to follow to make your business case, crisp, clear and impactful
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A simple but powerful process to follow to make your business case, crisp, clear and impactful

I’ve been chatting via email with a lawyer who is unexpectedly being put up for partner in the next few weeks. In an ideal world your business case will be written over a series of months after consulting with the great and good of the partnership. However, life doesn’t always work out like that! This…

4 tested tips that will make your Business Case really stand out (for the right reasons)
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4 tested tips that will make your Business Case really stand out (for the right reasons)

When it comes to submitting your Business Case for Partnership, you are often given a form or proforma to fill in. In this blog post we cover our best tips to make your Business Case really stand out. This is especially important when you are forced into using a very restrictive format or document. Use…

4 things to do BEFORE starting to write your business case for partnership to give your business case more impact
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4 things to do BEFORE starting to write your business case for partnership to give your business case more impact

Do you know the 4 things you should do before writing your business case? Don’t just sit down and start writing! In this post we are going to focus on what you need to do BEFORE you actually start writing your business case for partnership.Your business case needs to be built ideally 3 years out…

The 2 essential components that your business case for partner or director as a lateral hire needs
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The 2 essential components that your business case for partner or director as a lateral hire needs

Over the last few months I’ve been reviewing lateral hire business cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire business case before they hire…

The 6 premises for every business case for partnership
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The 6 premises for every business case for partnership

You need to build your own business case for partnership. But, did you know that all business cases are typically built on one of six premises? When you know WHAT premise your business case is built upon, it becomes so much easier to write a stronger and more persuasive business case. Read on to help…

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