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LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…
According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…
One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…
Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t…
It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…
One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…
The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…
Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to write anyway. “I’m worried that we don’t have the time to…
I was asked by Sonja Jefferson ofValuable Content to write a guest blog for them on the role of valuable content in gaining referrals for your business. I have reproduced the blog here: As part of the research for ‘The FT Guide To Business Networking’ I spent over thirty hours interviewing international networking experts such as Ivan Misner, as well…
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