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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking …

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a beach fire to represent sure fire tips for linkedin publishing success

The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is …

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an hourglass to symbolise having no time when it comes to creating content marketing

How to create content which will continuously bring you in new business

Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t …

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How to grow client base

How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship …

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6 unexpected places to get ideas for content.

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get …

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5 super easy ways of producing highly valuable content without doing any writing.

The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog …

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How to write great blog content in no time

Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to write anyway. “I’m worried that we don’t have the time to …

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How do I follow up without p*ssing my potential client off?

No word of a lie, word-for-word, this was what greeted me in a recent e-mail from my client. It’s a question I pondered for literally years until I spent some time working with Jon, my business partner, and former sales trainer for BP. Typically most potential clients are not yet ready to buy on their …

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Why valuable content helps you gain referrals

I was asked by Sonja Jefferson ofValuable Content to write a guest blog for them on the role of valuable content in gaining referrals for your business. I have reproduced the blog here: As part of the research for ‘The FT Guide To Business Networking’ I spent over thirty hours interviewing international networking experts such as Ivan Misner, as well …

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