How to get good at blowing your own trumpet without coming across as a show-off
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How to get good at blowing your own trumpet without coming across as a show-off

ByHeather Townsend

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…

How to make a strong impactful online presence – without spending your whole life online
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How to make a strong impactful online presence – without spending your whole life online

ByHeather Townsend

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…

why every networker needs a credibility story (or two)
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why every networker needs a credibility story (or two)

ByHeather Townsend

After training over 200+ professionals in the last 6 months on their networking skills, I noticed that there was a common theme to what people found hard to do when networking. This theme, went something like this: “how do I start and maintain an interesting conversation, whilst not being boring, but use this conversation to…

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