Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)
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Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)

ByHeather Townsend

The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen…

Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 1)
| | | |

Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 1)

ByHeather Townsend

The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen…

Business Development Clinic: What’s the best way to describe what I do when networking?
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Business Development Clinic: What’s the best way to describe what I do when networking?

ByHeather Townsend

As a professional, we’ve all been taught (probably from day one in the job) that the best way to generate new business is by referral. After all, some recent research by the Hinge Research Institute found that 70% of people will ask a friend for a recommendation if they need the services of a professional….

3 tips to help you decide on whether to focus on a niche
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3 tips to help you decide on whether to focus on a niche

ByHeather Townsend

In many of our previous blogs we have discussed how to find your niche. (See 5 steps to finding your niche – part 1 and part 2, business development time savers: have a niche – part 1, part 2, part 3) You could say that we have examined the sixty million dollar question of helping…

The business card test of credibility
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The business card test of credibility

ByHeather Townsend

As I mentioned yesterday, I recently attended the Professional Speaking Association’s spring convention, Creativity Live (See here for 5 ways you can present like the pros). At the convention were many different forms of speakers, from a funeral speaker (yes, seriously) through to people who had run 250 marathons in one year. There was also…

How to learn to blow your own trumpet without having to blow your own trumpet
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How to learn to blow your own trumpet without having to blow your own trumpet

ByHeather Townsend

It’s widely accepted that here in the UK, unlike our friends across in america, that culturally you don’t blow your own trumpet. However, if you are ever going to get noticed for your partners for the right reasons, how do you subtly blow your own trumpet – without being seen as pushy or arrogant. This…

The pink car story: The next chapter
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The pink car story: The next chapter

ByHeather Townsend

If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey…

What’s your suffix?
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What’s your suffix?

ByHeather Townsend

Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: ‘really knows her stuff’ ‘author of ‘the FT Guide to Business Networking’ ‘passionate and enthusiastic’ In the interests of balance, I am aware that occasionally the suffixes which are…

3 ways your ‘story’ can help you be more successful
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3 ways your ‘story’ can help you be more successful

ByHeather Townsend

If you take a look at my diverse skills set, it’s very difficult at first glance to make sense of it – let alone seem credible for what I do. How does someone with an engineering degree, end up being an executive coach, organisational development consultant, award-winning writer, mother of two young children, business networking…

How to choose your Twitter name
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How to choose your Twitter name

ByHeather Townsend

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines…

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