sound bite

This one tip could unlock the referrals from your network

Do you struggle with generating referral leads via your network? Or is your problem that you get the wrong type of leads via referrals from your network?  Generating referral leads via your network is more science than luck On a group for female professional speakers that I moderate, the group members were asked to introduce themselves in …

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personal brand

How to create a sound bite which helps you easily win business

In today’s blog post we are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important for any professional. However, as you read through this blog post you will discover why …

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