How do I create my own client following? I’m often asked this question on a webinar. The truth is, it’s hard. But it’s not impossible. Time can be a constant enemy or an ally when it comes to networking. So the real question is, how do you create your own client following and still have a life outside work? Let me share with you an insightful tip on how to create your own client following and still have a life. Watch the video below:
One of the questions I’m often asked is, “How do I create my own following?” And what people really mean is, “How do I create my own following, but have time to do it?” ‘Cause, after all, you have such a busy day job that having the time to go out and win your own clients and many, particularly law firms, expect that you’re going to be committed enough to do it in your own time. But what if you’ve got family responsibilities? What if you’ve maybe got quite a serious hobby? You just can’t be out every single night networking, every lunchtime networking because you’ve got a day job to do. What is the secret?
Be known for something
Well, the first thing is you’ve got to become known for something. If you try and be all things to everyone you’re going to really struggle. ‘Cause you can’t be everywhere. It’s very difficult to get your messaging pinpointed if you’re all things to all people. And actually, if you’re going to come out of the shadow of your partner, maybe some of the more senior people around you, you’ve got to have something that you’re going to get the work, not them. That means becoming known for something. So, what is going to be your expertise? It might just be something small. That might be a sector or something for a particular sector. For example, it might be wholesalers or retailers, if you’re maybe an auditor.
Maybe it’s about real estate funds. One of the current members on the program, that’s what he does, real estate funds. It’s pretty niche. Guess what? He’s been asked to go and be promoted out of cycle because he’s got that known for an expertise. So that’s one thing, you’ve got to cast off the desire to be all things to all people. You actually need to be really quite focused on, “What is the sort of work I want and how am I going to get it?”
Do one thing daily
The next thing to think about is, “If I’ve only got a small amount of time, how am I going to use it properly?” That’s about doing one thing every day. Now we recommended that, of course, you have a plan so you know what you can do and focus it on that.
How to Choose Your Niche
Would you like a helping hand to guide you through the steps you need to take to choose your niche? My How to Choose your Niche course is available now.
I will taken through a step-by-step process to decide on your niche(s), AND help you to identify what words, phrases or subject matter to use in your marketing to attract the ideal client towards you.
By the end of this course you will have:
- Understood the different types of niche you could choose.
- Chosen your niche.
- Explored what your niche is really buying from you and how you help them.
- Created a number of Client Personas to help you focus your marketing efforts to attract the right type of client work to you.
