I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.
Present yourself as the future partner they can’t afford to overlook. Click here and I’ll send you my FREE guide to creating a cast-iron business case for partner.
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How to make partner from a satellite or regional office
You’re on Partner Track in a small satellite or regional office. The partners who will decide your future sit together at HQ and see each other every day, whilst you’re one of the boxes at the bottom of the screen. There isn’t a lot of resource in your office, local clients push back on your…
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Why you struggle with pricing
You’ve scoped the job, you know what the firm needs to charge, but you are afraid of charging what it really is going to cost? So what are you actually afraid of? That’s what this episode is all about. You may not set your firm’s rate card. You do decide what goes into the scope,…
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The billable hour is breaking. What do you do if that’s still how you bill?
You keep seeing headlines about the billable hour dying, clients demanding fixed fees, consultancies setting the pace years ago, and you are still sending out invoices built on hours. The question is not whether you should start changing from charging by time, but how to move away from this billing model. Sorting out your own…
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Your client thinks AI should make you cheaper. Now what?
You are sitting across from a client who has just asked why you have not passed on the savings from using AI. It is an increasingly common question. So how do you answer it without either caving on your fee or getting defensive about it? That’s what this episode is all about. Whilst the presenting…
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How to make it easy to introduce others in the firm to your client
You have been sat in front of the same client for years. The work is good, the relationship is good, and none of it has ever gone anywhere else in the firm. Then somebody asks what work you have found for the rest of the firm this year. How do you have that conversation with…
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How to stop wasting time on leads that are going nowhere
You meet a prospect and get very excited about the potential of working together. Then you find as your conversations progress that they can’t afford to work with your firm. And how can you stop this happening time and time again. That’s what this episode is all about. Getting excited about a prospect is not…
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The lead has gone quiet. What now?
You had a great conversation. Got excited about the new business. It all seemed like it was going to happen. Then they ghosted you. So how do you get these leads going again without seeming like a second hand car sales person? When the lead goes quiet, we often take the silence to mean they’re…
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How to ace the partnership admissions process
Only 31% of professionals on the partnership track can articulate the narrative of their Business Case and explain why they should be admitted to the partnership this time around. Given that most firms cap how many partners they admit in a year, that is the question which separates two credible candidates competing for one slot….
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What’s the commercial reason to make you up to partner?
Only 29% of professionals on the partnership track have been working on their Business Case for the last one to three years with the backing of key stakeholders. Which means most people arrive at the most important commercial conversation of their career with far less runway than they think they have. I’m Heather Townsend, author of Poised…
