How to successfully approach prospects on LinkedIn and get a dialogue going

Every professional has heard at some stage over the past couple of years that LinkedIn is a goldmine when finding new prospects. Like many though, they don’t know how to utilise it. Sound familiar? This article gives you a simple strategy for how to approach prospects on LinkedIn. How to approach prospects: a 4-step guide …

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How to approach prospects on LinkedIn

8 foolproof ways to attract corporate clients and win big contracts

Senior decision makers in corporations don’t spend much of their time searching online or using social media. Unlike smaller businesses, they don’t go out to networking events and all of their emails and calls are often screened by assistants. So how do you attract corporate clients if you can’t get in front of them using …

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How do you attract corporate clients

4 key must-dos to survive big 4 busy season

Just the word “busy season” makes accountants at Big 4 firms shiver with fear. It conjures dark images of long hours, tight deadlines, constant pressure, and grueling hard work that lasts for weeks. If you feel like this at the very mention of the word, don’t fret. Here is how to survive big 4 busy …

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City Work

12 ways high-performers at the Big 4 avoid burnout AND still hit their targets

Do you know any of those people who are so busy yet they are always able to hit all of their targets? Not only that, but they are always somehow able to take on even more work without their performance suffering. How do they do it? No, they are not superheroes (as far as we …

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big 4 burnout

5 signs that your role in the Big 4 is leading you to accounting burnout

Working in a Big 4 accounting firm comes with a whole lot of respect and rewards but it’s not without its challenges either. The biggest one is surviving the demanding pressure day after day whilst somehow keeping your mental, emotional, and physical health intact. Is your Big 4 firm leading you to accounting burnout? Here …

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Accounting burnout

How to not get overwhelmed when planning to go from senior manager to partner

How do you not get overwhelmed when planning your career goal from senior manager to partner? Planning to get to the next stage of your career can be overwhelming, especially when you are on a track from being a senior manager to partner. So how do you not get overwhelmed? How do you handle the …

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senior manager to partner
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