I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.
Present yourself as the future partner they can’t afford to overlook. Click here and I’ll send you my FREE guide to creating a cast-iron business case for partner.
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7 biggest mistakes candidates make with the partnership admissions process
“Why haven’t I made partner yet?” “What made my colleague get partner over me?” “Why can’t I seem to make it through the partnership admissions process?” I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior…
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps
LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients
There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…
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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post
LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…
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Fighting the “I don’t have time for this”. How to create daily habits for business development.
‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker
Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…
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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria
In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)
While many of us may know that the key to modern marketing is content, the problem usually is time. How do we create enough content to position ourselves as an expert when we don’t have the time? This article outlines the three ways of creating content marketing in less time. I’m Heather Townsend, author of Poised for…
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Boosting your online visibility: What makes for good content on LinkedIn?
If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…
