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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)
While many of us may know that the key to modern marketing is content, the problem usually is time. How do we create enough content to position ourselves as an expert when we don’t have the time? This article outlines the three ways of creating content marketing in less time. 3 ways to produce content…
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Boosting your online visibility: What makes for good content on LinkedIn?
If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…
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3 classified secrets to job seeking in professional services (part 3)
Whether you are looking for a different role or a new opportunity, there are three things that lawyers, accountants consultants always seem to skip when hunting for a new job; three things that are essential if you actually want to land the position that you want. To help you find (and secure) a new role,…
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3 classified secrets to job seeking in professional services (part 2)
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
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3 classified secrets to job seeking in professional services (part 1)
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? You may not have a say about what’s on your firm’s website, but you do have complete control over your social media. This is where this article comes in. With…
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How to come out of your partners’ shadow in a pitch
Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…
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5 foolproof ways to get your staff to take initiative (and why they won’t take it in the first place)
“Why won’t my staff take initiative?” , “why do they always come to me with any little problem?” , “why do I have to spoon feed my staff?” How can you encourage your team members or employees to take initiative and why won’t they do it in the first place? I’m Heather Townsend, author of…
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6 sure-fire ways to build trust and win leads online
One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…
