I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.

Present yourself as the future partner they can’t afford to overlook Click here and I’ll send you my FREE  guide to creating a cast-iron business case for partner.

  • The 5Ps that always give time for business development

    The 5Ps that always give time for business development

    The dilemma: You have a full client workload and a daily chargeable time target of over 6 hours a day. However, you need to build your own client portfolio. That is a full job in its own right. You need some time-effective business development tips. So, is it any wonder that business development often gets…

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  • The 4 most common (and damaging) mistakes lawyers make with their business case for partnership

    The 4 most common (and damaging) mistakes lawyers make with their business case for partnership

    Your business case to make partner in a law firm In this article, I share the common mistakes I see in business cases for a partner in a law firm. Whilst these are largely similar to the mistakes made by other professionals in practice, a few crop up time and time again in lawyers’ business…

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  • What data do you need in your Business Case for partnership?

    What data do you need in your Business Case for partnership?

    What makes a strong Business Case for partner? The best and most effective partnership Business Cases continually verify and quantify all the statements within them. In this article, I discuss what data is required and how to use it to strengthen your Business Case for partner in your firm What is your evidence that you…

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  • 5 common career limiting mistakes that stop senior associates making partner

    5 common career limiting mistakes that stop senior associates making partner

    It is a tricky business – making the transition from senior associate to partner in a law firm. There are the many booby-traps which come from having to create, write, and pitch your business case for partnership. Then, there’s the other stuff: the intangibles that demonstrate to your partners that you haven’t “got it” yet….

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  • Tips to write your Business Case for partner in a weekend

    Tips to write your Business Case for partner in a weekend

    Despite your best intentions, sometimes you must write your Business Case for partnership quickly. Maybe, as has happened for some of our clients, your partnership sprung the need for a Business Case on you. Our Big 4, as well as law firm clients, have experienced this. Or maybe you’ve never had the headspace or time…

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  • What really needs to go into your Business Case for partnership?

    What really needs to go into your Business Case for partnership?

    You’ve been asked to submit a Business Case for partnership. Wouldn’t it be easier if you could see a sample first? I know this to be true because people on my mailing list have asked me numerous times for a sample Business Case for partnership. This article includes a link to my’Guide on How to…

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  • The 7 types of Business Case for partner

    The 7 types of Business Case for partner

    Most firms require their potential partners to create a partner promotion business case. Typically there are only 7 types of partner promotion business cases. Once you know your Business Case type, you can increase its impact and persuasiveness. In this article, I examine all 7 types of Business Cases and discuss the strategy you need to…

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  • How to build rapport with prospects during the sales process

    How to build rapport with prospects during the sales process

    Client service tip: How to build up rapport with important clients and why not to use mirroring and matching as a technique to build up rapport

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