I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.
Present yourself as the future partner they can’t afford to overlook. Click here and I’ll send you my FREE guide to creating a cast-iron business case for partner.
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How to safely demonstrate in your appraisal that you are ready for partnership
Sometimes, the only opportunity you have to talk formally about your career ambitions is in your annual appraisal. This is a great opportunity to demonstrate your readiness for partner. However, many senior associates and directors blow this opportunity by not preparing properly for this very important conversation. I’m Heather Townsend, author of Poised for Partnership…
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5 secrets to confidently and successfully give clients bad news
How to give clients bad news As a professional advisor, e.g an accountant, lawyer, or consultant, there are always going to be times when you need to give a client some bad news. The challenge is always how to deliver the news in a way which makes you feel confident that you can cope with…
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5 encouraging signs that your business development efforts and marketing plan are working
When you start a marketing plan, clients don’t normally fall out of thin air. Nor will every meeting instantly turn into a golden relationship. When accountants or lawyers are marketing, it takes time to build your brand, form strong introducer relationships, and generate awareness within the internal and external marketplaces. The early days of marketing…
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6 essential tips to avoid stirring up trouble on social media
Here is my guide to keeping yourself safe from ‘flaming’, and trouble on social media.
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How to sell litigation and other ‘distressed services’
Litigation is impossible to sell. After all you can’t just pick up a phone and cold call a prospect to see if they have a dispute and need your services. Nor do most rational people want to be a situation where they are in a dispute with someone. So therefore, how DO you sell your…
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Find out how this dispute between business partners ended
Yes, that’s what you read! It’s out there as I write about my long suffering business partner. Why? Because Heather’s a great coach. What is a great coach, what makes business coaching so valuable and why was I in that position? The back story Sometimes we find ourselves asking questions, not doing all the…
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7 probable reasons why your potential client is not returning your call
It was all going so well. In fact, as it turned out too well… All I needed to do was agree dates with the client for a series of workshops worth nearly £10k to us. That should be the easy part? Right? Wrong! I delegated the job of agreeing dates to my chief organiser, Lisa….
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7 simple ways to get more value from your clients without having to upsell them a thing
I was with a client recently who has managed to win some business from well known darling of the UK high street. The problem is that whilst it is a great client to have, my client was told that they are very unlikely to get a much bigger slice of the company’s legal work. You…
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How my recent cycling trip can make it easier for you to build your own practice
In this short article I explain how you can make the seemingly impossible task of building a partner-sized client portfolio more manageable. It was the final stretch at the end of an exhausting bike ride. I’d already clocked up 10 miles of hilly off-road riding. Before I could make it back home, I knew I…
