I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.

Present yourself as the future partner they can’t afford to overlook Click here and I’ll send you my FREE  guide to creating a cast-iron business case for partner.

  • Everything you ever wanted to know about choosing a profitable niche

    Everything you ever wanted to know about choosing a profitable niche

    Here’s some links to blogposts full of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 myths about niching which are stopping you becoming a rainmaker for your firm Many professionals resist adopting a niche. This article digs down and explores the 6 common myths about specialising which are holding…

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  • The 3 reasons professionals limit their new business wins by becoming jack-of-all trades

    The 3 reasons professionals limit their new business wins by becoming jack-of-all trades

    One of my (co-written) books is called The Go-To Expert’, where I talk about the importance of a lawyers, accountants and consultings becoming known for the expertise, or becoming known as the Go-To Expert.  Having a niche is a great way to become known for your work and will help you to build a partner…

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  • If you only read one book on how to market and sell yourself….

    If you only read one book on how to market and sell yourself….

    … let it be my new book… The Go-To Expert. Yes, my third and possibly final published book, The Go-To Expert publishes tomorrow. Why should I buy the Go-To Expert? The question you may ask is ‘why should I buy this book?’ I like to think that the review kindly given to the book by…

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  • 6 tips to eat and drink your way to reduced stress levels

    One of the four ingredients needed to get rapid career progression is a healthy mind and a healthy body. However, with the amount of stress which is just the norm in the professions, it is not always easy to obtain the healthy mind and healthy body bit. I have noticed that due to my very…

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  • How to build your reputation as ‘one to watch’ right from the early days in your firm

    How to build your reputation as ‘one to watch’ right from the early days in your firm

    Have you got a good reputation in your firm? The reputation you develop for yourself drives the likelihood of you becoming seen as partnership potential. The advice in this blog post will help progress your career at not only the Magic Circle firms (A&O, Freshfields, Linklaters, Clifford Chance, Slaughter and May), but also mid-tier firms…

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  • 5 key ingredients needed if you are to be seen as ‘partnership potential’

    5 key ingredients needed if you are to be seen as ‘partnership potential’

    The route to partnership in a law, accountancy or consulting firm is a hard slog. However, there are often a few number of people who seem to be given extra help and all the right assignments and experiences to make it to partner. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner &…

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  • 3 key questions to answer in order to build up a Business Case when you are currently in industry

    3 key questions to answer in order to build up a Business Case when you are currently in industry

    In this post, we look at how to build a Business Case for partnership when you are in industry and looking to return to practice as a partner. After working with people aiming to make partner, we know that considerable numbers of people are returning from industry into practice. Incentivised by the chance of finally achieving…

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  • Your first 90 days in the job – why is this so important to your work/life balance?

    Your first 90 days in the job – why is this so important to your work/life balance?

    Over the last few months I have been delivering a couple of events around the topic of ‘how to have it all – partnership and a life’ or if you were at the ACCA autumn update, ‘how to have it all – a career and a life’. In this talk we do talk about how…

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  • Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)

    Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)

    The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen…

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