I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix.
In this blog post, I will give you some ideas about how to save time with social media.
1. Be choosy where you decide to network
Social media can be a big black hole where time is concerned. There are just so many communities where you can dip into and out of, which may eventually lead to work. Your aim is to limit yourself to (at most) 3 social networking sites – and limit yourself to a maximum of 3 groups on any one of those sites.
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2. Work to a content plan
Social media works best when it is fully integrated within your business development strategy and plans. Therefore, work to a content plan to focus your mind on what to share and when. If you struggle with what to say on social media, then read ‘5 ways to always have something meaningful to say on social media‘.
3. Automate your content but not your conversations
Sharing tips and links to good articles, i.e. ‘your content’, does not always need to be done ‘live’. These are things you can automate effectively with tools such as bufferapp and bulk scheduling tools such as hootsuite.
4. Integrate social media into your daily routine
What do you do when you get into the office in the morning? Check your email and voicemail? Well, add in 15 mins extra of time with social media, where you check LinkedIn, Twitter and any other sites which you use. Read this article for a 9 minute daily routine to use on LinkedIn.
5. Use lists on twitter
Twitter lists are a great way of cutting out the noise on social media. Instead of looking at your twitter timeline daily, look at the lists which contain the people you want to stay close to on twitter.
How do you save time on social media?
Written by Heather Townsend. I help professionals become the ‘Go To Expert’. I am the co-author of ‘How to make partner and still have a life‘ and the author of the award-winning and bestselling book on Networking, ‘The FT Guide To Business Networking‘.
To find out whether I can help you have a look at “our services”