I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give you some ideas about how to save time with social media. 1. Be choosy where you decide to network Social media can be a big black hole where time is concerned. There are just so many communities where you can dip into and out of, which may eventually lead to work. Your aim is to limit yourself to (at most) 3 social networking sites – and limit yourself to a maximum of 3 groups on any one of those sites. guide to building personal networking strategy 200pxIdeally where you spend your time on social media needs to be part of your networking strategy, download our free guide on how to build your personal networking strategy. (email required) 2. Work to a content plan Social media works best when it is fully integrated within your business development strategy and plans. Therefore, work to a content plan to focus your mind on what to share and when. If you struggle with what to say on social media, then read ‘5 ways to always have something meaningful to say on social media‘. 3. Automate your content but not your conversations Sharing tips and links to good articles, i.e. ‘your content’, does not always need to be done ‘live’. These are things you can automate effectively with tools such as bufferapp and bulk scheduling tools such as hootsuite. 4. Integrate social media into your daily routine What do you do when you get into the office in the morning? Check your email and voicemail? Well, add in 15 mins extra of time with social media, where you check LinkedIn, Twitter and any other sites which you use. Read this article for a 9 minute daily routine to use on LinkedIn. 5. Use lists on twitter Twitter lists are a great way of cutting out the noise on social media. Instead of looking at your twitter timeline daily, look at the lists which contain the people you want to stay close to on twitter. How do you save time on social media? [sc name=LinkedInProfile]


Author Credit: HEATHER 75x75Written by Heather Townsend. I help professionals become the ‘Go To Expert’. I am the co-author of ‘How to make partner and still have a life‘ and the author of the award-winning and bestselling book on Networking, ‘The FT Guide To Business Networking‘. To find out whether I can help you have a look at “our services” Connect with me on LinkedIn and Twitter

Related Post

  • How to Deal with Professional Jealousy

    How to Deal with Professional Jealousy

    We’ve all experienced workplace jealousy at some point or other. Whether we’ve felt it, witnessed it or been a victim, we can all acknowledge that it is a real issue. So, how do you deal with jealousy in a professional environment? We’ve outlined six strategies for how to deal with professional jealousy so you can…

    CONTINUE READING > >

  • The Ultimate Guide for Dealing With Difficult Clients

    The Ultimate Guide for Dealing With Difficult Clients

    Have you ever wondered how much easier your job would be if you didn’t have to deal with difficult clients? You’re not alone! Unfortunately, difficult clients are part of the parcel when working in a client-facing role. So, what is the best way to deal with challenging client discussions? And can we decrease the likelihood…

    CONTINUE READING > >