Developing Your Brand

Choosing your niche: everything you need to know about creating a strong personal brand that’s memorable

In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who …

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6 tips to make the time to produce valuable content

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog …

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How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship …

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A simple way to identify your niche if you are a deal maker

Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche.   Recently I have been working …

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12 ways your LinkedIn profile will help you get a new job [part 2]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can …

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12 ways your LinkedIn profile will help you get a new job [part 1]

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your …

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Business development advice that harms more than helps

Clients often tell me about the business development advice they have had from well-established partners in their firm.  Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle!  Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to winning …

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How to win new clients

Starting a law blog: 3 reasons you haven’t yet

Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get …

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What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of …

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