Developing Your Brand

Your checklist to expertise: 6 daily habits you must have to become a rainmaker

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if …

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seddlings to represent business growth checklists

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development

How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?

You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you get the next promotion to senior associate? How can you differentiate yourself from your colleagues and demonstrate your leadership …

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How to get a promotion to partner

Five essential steps to find your niche

When you fined a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic. “That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?” We’ve laid out the five essential steps that you need to take to …

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How do i find a niche

How to create content which will continuously bring you in new business

Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t …

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How to grow client base

How to get good at blowing your own trumpet without coming across as a show-off

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on …

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how do I get more client

5 effective tips to build a LinkedIn profile that gets you found by potential clients

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me. …

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Choosing your niche: everything you need to know about creating a strong personal brand that’s memorable

In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who …

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6 tips to make the time to produce valuable content

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog …

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How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship …

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