With COVID-19 still circulating the globe (at the time of writing) many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are many hundreds of thousands of people who do what you do on LinkedIn. How do you rise above the noise to get noticed by potential clients, introducers and dare I say it…. a new employer?
LinkedIn: How to stand out (is there a right way or a wrong way?)
Should you add to your LinkedIn headline “open to new opportunities”…. or is that career suicide? Even though you may have been unfortunate and now looking for a job as a result of the COVID-19 right-sizing firms are doing all around the globe. I’ve heard recruitment consultants say never publicly say you are currently unemployed. But on the flip side, I’ve also personally taken notice of people looking for a role and quietly passed their profile onto someone who could employ them.
The golden rules of LinkedIn
There are some simple rules to making sure LinkedIn works for you. Rather than letting it become a massive waste of your time.
- Before you spend lots of time on LinkedIn think about WHO you want to attract to you. And, therefore, WHAT you need to write on your LinkedIn profile to help them want to connect and get in touch with you.
- When you post on LinkedIn’s newsfeed remember to be human first, professional second. People don’t buy what you sell on a whim. They need to get to know you before they get in contact. This means you can’t just be all professional every single posting.
- Turn up consistently, and ideally daily.
- Proactively look for people to connect with you on LinkedIn.
- Comment on other people’s posts and network… remember you are not there to sell.
Standing out on LinkedIn is such a hot topic that I did a Facebook Live on just that. How to use LinkedIn to get noticed. Here is a snippet:
To see the whole recording, along with my 30+ other career-enhancing videos, join Progress to Partner for just $1 for a 7-day trial. You’ll also get access to my self-study courses including How to Truly Commit to Moving Your Career Forward, The Go-To Expert, Creating a Cast-Iron Business Case for Partnership and over 15 years of training and resources supporting people’s career progression in practice bundled into a single location.