I have talked before about the importance of making an impact when you introduce yourself. You need to be able to describe what you do, and the sort of people or firms you work for in under 20 words and ideally under 15 words!
I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . Here are 5 ways to work with me
PS This is a very old blogpost – read some recent posts about creating your sound bite and winning work here:
The lead has gone quiet, now what?
Go-to-Expert – why trying to be good at everything will not help you to win work
How to go from “coffees” to instructions
How to have an account management call without feeling like an “order taker” for your client
- It will almost always prompt you to ask them ‘so, how do you do that?’ (which then gives you licence to tell a credibility story or two)
- It is a snapshot of your own personal ‘over-arching’ brand
- It almost always matches in some way your personal suffix
So, what are the benefits to you of having a soundbite:
- It gives you clarity about your personal brand, as it is very much a core statement about your personal brand
- It allows you to use it as a decision making tool for when you get opportunities coming your way, i.e. does this match what I say I do in my soundbite
- It allows others to quickly and easily get what you do – and makes you far more memorable
- It is the first line of your networkers elevator pitch (see, is this the perfect 60 second elevator pitch)
- it makes it easier for partners and clients to refer you
I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . Here are 5 ways to work with me
