Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: ‘really knows her stuff’ ‘author of ‘the FT Guide to Business Networking’ ‘passionate and enthusiastic’ In the interests of balance, I am aware that occasionally the suffixes which are applied to my name are not always positive, for example: ‘does not suffer fools gladly’ ‘busy lady’ These suffixes are your personal brand. I.e. how others perceive and see you, crystallised down into a single sentence. When you know your suffixes, it enables you to take corrective action if required. If your suffixes are not talking about you as a firm star, partnership potential, one to watch, will go far… or something like this, then you need to consider what you need to do to be talked about in this way. Do you know what your suffixes are? How could you find out?
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