In this blog post I am going to share with you some of the key points to remember when you need to make a presentation. Here’s how to present like the pros.
I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . Here are 5 ways to work with me.
Slides do not need bullet points
Seriously. No bullet points. Use your slides to show pictures to illustrate a story, or a few selected words to make a point.
A structure to present like the pros
Presentation skills was the first training course I ever delivered. This how I tell people how to structure their presentations:
- tell them what you are going to tell them
- tell them
- tell them what you have told them
None of the speakers on the day used this structure. The ‘content’ speakers (rather than motivational speakers) all tended to use this structure:
- Establish rapport with the audience by telling them a story which shows that you are really one of them and truly understand them.
- Then briefly tell them what they will get from your presentation (maximum of 3 points)
- Then tell story, draw out the relevant points and give the audience an action
- Repeat the story, point, action
- Summarise with the key points that you want the audience to take away
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Have a 3 minute rescue story to present like a pro
I regularly speak to conferences of lawyers and accountants. Very often I am asked to present in the morning after the delegates have had a big boozy night the previous evening. This means I get a room full of hungover and very tired delegates. Oh joy.
If you haven’t had to present to an audience like this, it’s an experience! It can be very tough at times to keep their attention and engaged at all points. Therefore, if this is the case then have a 3 minute pre-prepared rescue story which you can pull out at any time to re-engage with your audience.
Get your points across through the stories you tell
Whilst we had two amazing motivational speakers at the end of the day, all the other speakers were content speakers. I.e. they gave us a ‘taster’ of the expert knowledge. However all the speakers told stories. They all made their points through the medium of stories. There wasn’t one bullet pointed slide being talked through. I wonder whether you could do your next presentation using purely stories? Whether these are through your own experiences or your client’s experiences?
It’s not about me
The first speaker of the day had what is known in the business as a ‘marmite’ style. You either loved it or hated it. It was all about ‘her’, ‘her’, ‘her’, ‘her’. You were either inspired by her achievements, or totally turned off by them. (She had done some amazing things, by the way).
My learning from this was you need to earn the right to talk about your achievements. (Even if you are a motivational speaker who has climbed Everest, you still need to be humble and earn the right…)
But what do a lot of us do when we start a presentation? We establish our credibility in the opening. I.e. I have x amount of years of experience etc etc etc. My learning from the day was get someone to introduce you to the audience, and in their introduction get THEM to talk through your achievements.
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Read more: 5 Ways to come out of your partners’ shadow in a pitch
I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . Here are 5 ways to work with me.
