Tyre-kickers. Not a particularly nice word, and often used to describe prospects who don’t want to buy your service, or the upsell from your marketing activity. In this post I’ll give you six signs that should ring alarm bells that you are dealing with a tyre kicker. After all, they don’t usually have a big sign that says ‘just browsing’ – if only they did! Let’s be honest, we’ve all been tyre-kickers at some point, and we’ve all experienced tyre-kickers wasting our time. However, when you don’t really have the time to do business development in the first place, dealing with people who have no intention to buy can be SO frustrating. (Can you guess I’ve been here too?) Here are some clues that will help you spot a tyre kicker:
- They seem keen to check that the no-obligation consultation is really free and includes professional advice.
- They are vague when you ask what has motivated them to call you.
- They don’t seem to have given much thought to a budget for the project or work.
- They are not in any hurry to commit.
- They don’t seem to be focused on the direction their business needs to take – nor unduly concerned about this.
- They say they will call you after the call, but don’t.
How have you identified tyre kickers in the past? And how do you deal with them? Read more posts about building your client portfolio.
