I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.
Present yourself as the future partner they can’t afford to overlook. Click here and I’ll send you my FREE guide to creating a cast-iron business case for partner.
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A simple way to identify your niche if you are a deal maker
Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for…
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5 super easy ways of producing highly valuable content without doing any writing.
The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…
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How to create a sound bite that helps you easily win business
We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…
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How to get things done when no-one is shouting for it
Making Partner means having to work without deadlines. As a new partner you are often accountable to yourself. This blog post helps you get stuff done when no-one is shouting for it.
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The Imposter Syndrome: What is it and how can you get over it?
I spoke at a round table event recently and the topic of The Imposter Syndrome came up. The Imposter Syndrome is a well-known phenomenon affecting people in professional services. It is the fear of being found out. I.e. you worry that a client will turn around to you and go (or something like this) You…
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How to build a strong and positive relationship with your Sponsoring Partner
Your Sponsoring Partner is the person who recommends you for partnership, he or she is a crucial member of your support team. If this relationship has broken down or is weak, your partnership ambitions may be effectively blocked at your firm. This is the most important person you need in your corner. Don’t have your…
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The 5 essential parts to your Partnership Track Plan
Your Partnership Track Plan is what will keep you literally ‘on track’ to achieve your goal of being voted into the partnership in your firm. Given the multiple demands on your time when you are on partnership track, particularly if you are on Partnership Track in a law firm, it can be so easy to…
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4 great tips to create effective business development habits
This post is taken from one of my recent webinars on “how to win your first client…..and then your second and third”. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to…
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2 great ideas for referral sources that you can start to use today
This post is taken from a transcript of one of my recent webinars on “how to win your first client…..and then your second and third”. You can listen to the section of the recording and view the slides here Heather (HT) : existing clients liking what you do is the easiest way to win work. Then…





