The 5.5 processes you need to manage to have a sustainable practice
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The 5.5 processes you need to manage to have a sustainable practice

When someone asks how you’re going to grow your practice, most people’s answer is some version of: win more clients. But winning more work is only one of five and a half ways to grow a practice. And it’s not always the highest-leverage one. If your Business Case feels vague, e.g. lots of good intentions,…

Why Me? Why Now? The Two Questions Every Business Case Must Answer
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Why Me? Why Now? The Two Questions Every Business Case Must Answer

Have you ever had a partner read your Business Case and ask: “But why should it be you? And why now?” That can feel deflating. Especially when you’ve spent years building your practice and the answer feels obvious to you. But here’s the truth: the vast majority of Business Cases never answer those two questions…

Your Business Case Isn’t Built Over a Weekend
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Your Business Case Isn’t Built Over a Weekend

Most people treat their Business Case like a document they’ll write when the time comes. A weekend project. Something to sort out when they’re close enough to partnership to need it. Here’s the truth: by the time you sit down to write it, it’s too late to build it. Your Business Case isn’t a document…

How to Socialise Your Business Case with key partners Without Looking Desperate
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How to Socialise Your Business Case with key partners Without Looking Desperate

You’ve been working on your Business Case for months, maybe years. You know you need to start talking to partners about your partnership ambitions and getting their buy-in. But here’s the problem: How do you actually have that conversation without coming across as presumptuous, pushy, or desperate? Do you prepare a full presentation deck? A…

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