How to stop wasting time on leads that are going nowhere
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How to stop wasting time on leads that are going nowhere

You meet a prospect and get very excited about the potential of working together. Then you find as your conversations progress that they can’t afford to work with your firm. And how can you stop this happening time and time again. That’s what this episode is all about. Getting excited about a prospect is not…

The lead has gone quiet. What now?
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The lead has gone quiet. What now?

You had a great conversation. Got excited about the new business. It all seemed like it was going to happen. Then they ghosted you. So how do you get these leads going again without seeming like a second hand car sales person? When the lead goes quiet, we often take the silence to mean they’re…

How to ace the partnership admissions process
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How to ace the partnership admissions process

Only 31% of professionals on the partnership track can articulate the narrative of their Business Case and explain why they should be admitted to the partnership this time around. Given that most firms cap how many partners they admit in a year, that is the question which separates two credible candidates competing for one slot….

What’s the commercial reason to make you up to partner?
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What’s the commercial reason to make you up to partner?

Only 29% of professionals on the partnership track have been working on their Business Case for the last one to three years with the backing of key stakeholders. Which means most people arrive at the most important commercial conversation of their career with far less runway than they think they have. I’m Heather Townsend, author of Poised…

Why your partners need to trust you to make it to partner
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Why your partners need to trust you to make it to partner

Only 29% of professionals on the partnership track have a wide fan base in the partnership, with many partners actively pushing for them to be made up. Most are relying on their sponsoring partner and their mentor to carry a room they will never sit in. This episode of the How to Make Partner Podcat…

Are you acting, feeling and thinking like a partner?
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Are you acting, feeling and thinking like a partner?

Only 43% of professionals on the partnership track talk about having a practice or a business, rather than a client portfolio. This episode covers the ninth of the 12 key indicators of partnership readiness: Personal Case. This is where you demonstrate that you are already working at the level expected of a partner, before anyone…

Referral network: How to reliably go from coffees to instructions
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Referral network: How to reliably go from coffees to instructions

Only 22% of professionals on the partnership track have a regular routine to keep their network warm. This episode of the How to Make Partner Podcast is about closing that gap; not with more coffees that go nowhere, but with a deliberate strategy for building and maintaining the relationships that generate your own client work….

Creating your daily business development habit – The missing ingredient stopping many professionals from making partner
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Creating your daily business development habit – The missing ingredient stopping many professionals from making partner

Only 20% of professionals on the partnership track do something every day to implement their Business Development Plan. This episode is about how to become one of them — not through willpower, but through habit. Using real examples from Poised for Partnership, this episode covers why business development gets deprioritised even by talented, motivated professionals,…

Go-To Expert – Why Trying to Be Good at Everything is a Career-Limiting Strategy
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Go-To Expert – Why Trying to Be Good at Everything is a Career-Limiting Strategy

Only 50% of professionals on the partnership track say they are known as the Go-To Expert for a specialism, both inside and outside their firm. This episode is about what it takes to get into that half, and why this will help you progress to partner quicker. I’m Heather Townsend, author of Poised for Partnership and co-author of How…

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