How to stop wasting time on leads that are going nowhere
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How to stop wasting time on leads that are going nowhere

ByClaire Meddings

You meet a prospect and get very excited about the potential of working together. Then you find as your conversations progress that they can’t afford to work with your firm. And how can you stop this happening time and time again. That’s what this episode is all about. Getting excited about a prospect is not…

The lead has gone quiet. What now?
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The lead has gone quiet. What now?

ByClaire Meddings

You had a great conversation. Got excited about the new business. It all seemed like it was going to happen. Then they ghosted you. So how do you get these leads going again without seeming like a second hand car sales person? When the lead goes quiet, we often take the silence to mean they’re…

Creating your daily business development habit – The missing ingredient stopping many professionals from making partner
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Creating your daily business development habit – The missing ingredient stopping many professionals from making partner

ByClaire Meddings

Only 20% of professionals on the partnership track do something every day to implement their Business Development Plan. This episode is about how to become one of them — not through willpower, but through habit. Using real examples from Poised for Partnership, this episode covers why business development gets deprioritised even by talented, motivated professionals,…

online presence
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5 ways growing your online presence NOW can help you sign up the right clients later

ByHeather Townsend

With so many people working remotely right now, there has never been a more important time to have an online presence. Think about it, everyone is at home and searching online, so if you don’t have a presence, how will your prospects find you? We have always stressed how vitally important your online footprint is…

creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

Daily business development habits
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Fighting the “I don’t have time for this”. How to create daily habits for business development.

ByHeather Townsend

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…

good content for linkedin
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Boosting your online visibility: What makes for good content on LinkedIn?

ByHeather Townsend

If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…

A person balancing rocks to symbolise building trust on social media
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6 sure-fire ways to build trust and win leads online

ByHeather Townsend

One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…

a paper robot holding a broken heart to symbolize the biggest networking mistakes
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The 6 greatest barriers to effective networking – which do you struggle with?

ByHeather Townsend

What are the greatest barriers to effective business networking? Every lawyer, accountant, and consultant knows that business networking is an essential component for career success; they invest time and effort building their list of contacts and developing the relationships with people as they know it’s key to business growth. Although like many smart, talented people,…

What does it mean to be made partner
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Has your workload temporarily dried up? Here are 6 ways to keep usefully busy!

ByHeather Townsend

We are used to being “too busy” – our daily lives consisting of juggling work tasks, looming deadlines, clocking out late, and then waking up to do it all over again – but somehow we manage. Somehow we manage to keep pressing on and any dreams of a ‘break in the schedule’ are pushed to…

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