Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

How to be seen as ‘partner ready’ by becoming a member of the club

Shouldn’t the best candidate for partnership always get to partner? While the obvious answer is yes, that isn’t always the reality. It is fairly common to hear about partners sitting around the table, openly acknowledging that a candidate has a very strong Business Case, will credibly lead their part of the firm, and is very …

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a football team huddle to represent becoming a member of the club as a key step to making partner

Making partner- the pros and cons. Do you really want to make partner?

I was interviewed a while back by a journalist for an article in Economia on the different routes to make it to partner. As I was speaking to her, I found myself wanting to say: but what if you don’t want to make partner…? Making partner is not the only destination for your career. In fact, …

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The reason why your Mindset is the biggest predictor of whether you make it to partner (or not)

In this extract from Chapter 1 of the forthcoming 3rd edition of Poised for Partnership, I talk about the importance of Mindset. The question came from the back of the room. It always does, doesn’t it? “After listening to your ‘10 lessons to make partner’ talk, which one of the 10 lessons is the one …

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mindset to progress your career

Crafting a strong LinkedIn profile that gets you the results in a few simple steps

Now that people aren’t necessarily meeting face to face, LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. Plus it has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is …

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creating a strong linkedin profile

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your …

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clients buying journey

Fighting the “I don’t have time for this”. How to create daily habits for business development.

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the …

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Daily business development habits

Boosting your online visibility: What makes for good content on LinkedIn?

With the COVID-19 crisis and social distancing measures imposed around the world (at the time of writing), a lot of lawyers, accountants, consultants, and overall experts in professional services, are being forced to reconsider their business development efforts. Now that large networking events are not allowed or highly restricted around the world, LinkedIn has become …

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good content for linkedin

The 4 ingredients you need to understand to start getting more referrals

Have you ever sat there and wondered how to get referrals? After all if you listen to your partners, supposedly all you have to do is ‘get yourself out there’. You wouldn’t be the first accountant, lawyer or consultant in practice who has wondered how they are going to win their own client work. And …

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How to get referrals

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development
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