Heather Townsend

5 things you need to prove if you want to move from director to partner in a Big 4 firm

I have been privileged to help several senior managers in a Big 4 make it to Director and then help them along their way to Partner. In this article, ‘Partner versus Director,’ I share what I have learnt along the way, in particular, what is the difference between a Big 4 partner versus director. Big 4 …

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How to identify when you need to work ‘smarter’ and when this isn’t going to help you get more productive

I was having a conversation recently with a client who had been newly promoted to director in his Big 4 firm. The conversation inspired this article as we were looking at how he utilised his time. He thought he needed to work smarter in order to work harder. However, it wasn’t simply a case of …

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Changing the word impossible to possible.

When to say No (or yes) to extra responsibilities at work

Many Big 4 firms and law firms expect their senior managers, directors, senior associates and legal directors to take on extra responsibilities at work. These are normally non-chargeable responsibilities which will take you away from the day job. The reality is that it is not optional to take on these responsibilities. However, these extra responsibilities …

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Why feeling the fear and do it anyway is NOT going to help you make it to partner.

Making it to partner involves building a new skill set AND changing our role and responsibilities over time. I don’t think that there is any accountant, lawyer or consultant in practice who I have met who hasn’t felt the fear of needing to win their own clients and build up their own practice. What you …

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3 cracking ways to stop wasting time with business development

Business development is essential if you are going to grow your own practice to make partner. But many accountants, lawyers and consultants find that business development time waster activities loom large on their to do list. (And that’s if you have the time to do business development in the first place! Are you allowing business …

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6 tips to make the time to produce valuable content

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog …

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How the clued up accountants and lawyers use valuable content to attract clients

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship …

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The 2 essential components that your business case for partner or director as a lateral hire needs

Over the last few months I’ve been reviewing lateral hire business cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire business case before they hire …

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