Heather Townsend

Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

Why you need to do your due diligence on a firm before buying in (and how to do it!)

Does anyone really do their due diligence on a firm before buying in? If you are like nearly every other person in professional services, the day you get offered partnership will be one of the best days of your career. What you won’t be thinking about when the offer comes through is, “how solvent is …

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a man with a magnifying glass to represent doing your due diligence on a law firm

How do I become a partner at the Big 4? The 5 must-dos

How do I become partner at a Big 4 firm? This is the big question! Making partner is often seen as the pinnacle of achievement for any accountant or consultant; a title that many strive for throughout their whole career. Like most of the partner track, however, knowing how to get there is shrouded in …

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How to stop being the bottleneck

How to be seen as ‘partner ready’ by becoming a member of the club

Shouldn’t the best candidate for partnership always get to partner? While the obvious answer is yes, that isn’t always the reality. It is fairly common to hear about partners sitting around the table, openly acknowledging that a candidate has a very strong Business Case, will credibly lead their part of the firm, and is very …

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a football team huddle to represent becoming a member of the club as a key step to making partner

Making partner- the pros and cons. Do you really want to make partner?

I was interviewed a while back by a journalist for an article in Economia on the different routes to make it to partner. As I was speaking to her, I found myself wanting to say: but what if you don’t want to make partner…? Making partner is not the only destination for your career. In fact, …

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The reason why your Mindset is the biggest predictor of whether you make it to partner (or not)

In this extract from Chapter 1 of the forthcoming 3rd edition of Poised for Partnership, I talk about the importance of Mindset. The question came from the back of the room. It always does, doesn’t it? “After listening to your ‘10 lessons to make partner’ talk, which one of the 10 lessons is the one …

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mindset to progress your career

Crafting a strong LinkedIn profile that gets you the results in a few simple steps

Now that people aren’t necessarily meeting face to face, LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. Plus it has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is …

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creating a strong linkedin profile

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your …

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clients buying journey

Fighting the “I don’t have time for this”. How to create daily habits for business development.

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the …

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Daily business development habits
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