Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

9 tried and tested tips to keep the faith with your business development efforts

I’m sure we’ve all been in that stomach-churning position of wondering just exactly where our next new decent client is coming from, especially if we’ve recently taken a leap of faith to start winning our own clients. It’s truly gut-wrenching, particularly when you’ve been actively getting your name out there and supposedly doing the right …

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business development strategies

8 tips to help you spend less time networking but more time winning business

One of the biggest barriers I hear potential partners tell me about is actually finding and making the time to grow their own client portfolio. It is no surprise then that it is often the lack of a client following which stops so many talented professionals from making the step up to partner. Networking is …

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effective networking

7 deadly business development mistakes – which ones are you making?

The days when you could get to partnership as a brilliant technician are long gone… Even if you only work on very big-ticket items, to get to be a Magic Circle, Big Law, Big 4 partner or partner at a large firm you still need to have proved your ability to win work and be …

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Business Development mistakes

Seven massive differences between working for Big 4 and Mid-Tier firms

Working in Big 4 or Mid Tier firms – what are the differences? This is an important question to address for many Accountants and Consultants looking for the best opportunity, as this could be the difference between them being stuck on the ladder or progressing in their careers so that they make partner. To help …

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The 4 foundational habits: How to be at your best each day (regardless of what cr*p you have to deal with)

Given that your day job keeps you pretty busy… and you want to progress your career to partner (or just get promoted)…. and you want to have quality time with your family, it’s absolutely key that you can be at your best, pretty much every day. In order to be at your best each day, …

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The 4 foundational habits

9 secrets of directors who successfully made it to Partner in a Big 4 firm

How to move from director to partner at a Big 4 firm (EY, Deloitte, KPMG and PwC) Want to know how to get a promotion to partner? Making partner at a Big 4 accounting or consulting firm (EY, Deloitte, KPMG and PwC) is often seen as the pinnacle of achievement for an Accountant or Consultant. …

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How to get a promotion to partner

How to say no to a work project from a partner

How do you say no to a partner who is asking help from you for a work project? And how do you do it without offending them or hurting your career? Many lawyers, accountants, and consultants find it hard to say “no” when it comes to work, especially when it is work offered by a …

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how to say no to a partner

How to write a career plan if you are a lawyer, accountant or consultant (without getting overwhelmed)

Understanding how to write a career plan is key to make partner and stay there. As the saying goes, “fail to plan, plan to fail”. And this couldn’t be truer if you are wanting to progress your career in the professions. How to write a career plan In this video, Heather Townsend, co-author of ‘How …

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How to write a plan
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