It’s a fine line between being confident about your strengths and being perceived as arrogant. So, what’s the right way to make your partners aware of your many strengths, without rubbing colleagues up the wrong way?

1. Don’t skip performance reviews

Appraisals or performance reviews can be a painful experience. However, this is the one time in your corporate life when you can freely talk about what you think you are good at. Don’t waste this opportunity…

In the career kitbag is a good (free) checklist to help you prepare for performance reviews. 

2. Work with a mentor or coach

Choose your mentor carefully! In this case, I suggest that you choose a well-connected senior member of your company to act as your mentor. A hard-hitting mentor will often open doors for you, act as your personal advocate and fight private battles for you. How great would it feel to have a senior member of your firm openly talking about your strengths to others?

To help you get the most out of your relationship with your mentor, download our free guide for mentees from our Career Kitbag.  

3. Ask regularly for feedback on your performance

Get into the habit of regularly asking for feedback on your performance with your team members, boss, boss’s boss, stakeholders, suppliers and key customers. Not, only will you quickly identify if any of your behaviours need to change, but the important people in your career will be regularly thinking about your strengths.  Feedback need not be a full and lengthy 360 degree exercise, but can be as simple as a one-off question, such as ‘how do you think I managed that meeting with our supplier?’

4. Review your own performance regularly and know what you are good at.

It’s your career at stake. Therefore, whether or not your firm has a formal timetable of performance reviews, you should monthly or at the end of a project, review how well you think you are doing – and where you have opportunities for improvement.

You can only highlight your strengths to others, if you know (and truly believe) what you are good at. By reviewing your performance regularly and asking for feedback from others, you will be very clear about your personal strengths.  For example, if people keep on telling you that you are a great communicator, start to believe it too.

5. Define your personal brand

If a member of the board bumped into you in the lift, you need to be able to give them a 50 word summary of the value you personally bring to the company. Could you do this now? According to Peter Montoya, publisher of ‘Personal Branding’, “A personal brand is a promise of performance that creates expectations in its audience. Done well , it clearly communicates the values, personality, and abilities of the person behind it.” Or simply, how would you answer the question, ‘why I should be picked to join your team?’

Use the free guide to choosing and capitalising on your niche, in the Career Kitbag, to help you define your personal brand..

6. Opt for high profile assignments which play to your real strengths

You are ideally aiming for a situation where your actions speak louder than your words. High profile assignments get your name – and your perceived skill set – on the radar of senior management. What better way to get your employers to take notice of what you can really do?

High profile assignments are great for getting you noticed. One word of warning, make sure the assignment you choose plays to your real strengths. Crashing and burning in the full view of senior management is not what you want!

7. Ask for what you want

Don’t wait to be noticed. Ideally, people within your organisation need to be clear of your career aims. Don’t be shy about your ambitions. Succession planning in organisations happens behind closed doors. You need to make sure the people involved in succession planning, don’t need to second guess your career intentions. If a vacancy looks likely to happen, ask for an opportunity to be considered for the role.

8. Work on a visible development plan

Everyone has strengths and weaknesses. If you are only talking about your strengths all the time, you can come across as arrogant. Be open about your development needs – but be clear about how you are working on them. Employers can always forgive development needs if they can see a clear intent to work on them.

9. Build up a relationship with your boss’s boss

All too often people build up a relationship with their boss, but make the easy mistake of ignoring their boss’s boss. Your strengths need to be known and clear to your boss’s boss. for example, your boss’s boss will be a major stakeholder in any proposed department reorganisations.The best way to do this, is to make sure you are visible to them, and you plan in time when you have grab a coffee and have a chat.

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