I was talking to a highly respected and long-serving partner from a top twenty accountancy practice a few weeks ago. It was with great sadness that he told me that the firm’s values seemed to have changed for the worst, and they no longer matched with his. At this point, I knew that he was plotting his exit from the firm. So, how did I know that? The biggest drive of success, for any professional in any type of firm, is not whether they are naturally brilliant or technically amazing, but how well their personal values closely align with the firm’s values. If there is not alignment then it results in high levels of compromise – sometimes from both parties, and is not a match made in heaven. If you are going to have a successful career within a firm AND still have a life outside of work, then your firm’s values and culture need to be closely aligned to your own values. So, what do we mean by culture? In ‘how to make partner and still have a life’, Jo and I defined culture as: culture is the way we do things around here. Each firm has a distinct character, look and feel, which is shaped by the people who work there, its history, external and internal relationships, clients, and the market it serves. Together all these things define your firm’s identity. From your viewpoint, you need to feel, not just know, that you are working in the ‘right’ environment for you – if you are comfortable in your practice and your partners are comfortable with you, you are more likely to ‘fit in’, thrive and perform well. When you consider how much time you spend and will spend in the office, you must respect what your firm stands for, like and be liked by your partners and your colleagues. Why is this important? Your firm cherishes and seeks to preserve its unique identity, culture and core values, and this affects every aspect of how it does business. Therefore, it will be looking for its future partners to be committed to these. Anyone who doesn’t ‘fit in’, or isn’t seen as ‘one of us’ is unlikely to be considered as a future partner for the firm. In tomorrow’s blog post we will consider 9 questions to assess how well you fit in your firm.
5 ways growing your online presence NOW can help you sign up the right clients later
With so many people working remotely right now, there has never been a more important time to have an online presence. Think about it, everyone is at home and searching online, so if you don’t have a presence, how will your prospects find you? We have always stressed how vitally important your online footprint is…