business development tips

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the seventh lesson; make your partners’ lives easier.

Why do you need to make your partners’ lives easier?

As a fee earner it can be easy to go into your own little bubble, where everything is about you and you forget that your actions have an impact on others. For example, lets take your timesheet. Yes, they are a right pain in the proverbial to fill in. Does it really matter if you submit your timesheet a few days late? In the grand scheme of things, normally it doesn’t matter. However, if your partner is needing to report on their likely billing for the month to the rest of the firm, your delayed timesheet is either stopping them submitting their report or giving them erroneous figures. Think about what your partner is feeling about you now? If you can’t be trusted to get your timesheet in on time, what else can’t you be trusted with? Suddenly that late timesheet seems far more important!

Remember your partners are inviting you to join an exclusive club

When you make partner it’s not just another promotion, it is where your partners decide to share ownership of the firm with you. This means they need to trust you and be totally confident in your abilities. Whilst being late on your billing, cash collection or submitting your timesheet may seem like a very minor thing in the grand scale of things, it can damage your chances of making partner. As an owner of the firm you will have responsibilities to your partners. These will include regular reporting on how your part of the practice is performing financially, both your current billing and future pipeline. Who are you likely to promote to partnership or actively sponsor for partnership, someone who gets all the figures to you without needing to be asked, or someone who you have to always chase to get the information you need?

It isn’t always easy being a partner

Being partner can be a thankless and stressful role. Your time is sacrosanct, so consequently wasting time chasing people for information can be very frustrating. The more you can anticipate what your partners need and make their lives easier, the more likely they are to want to help you get to partner.

In summary

Anticipate what your partners need to know, e.g. billing, client-related matters so you can tell them what they need to know without being chased. This in turn will make them more likely to want to help you progress your career to partner.

Related Post

  • How to restart your BD when you’ve stopped for a while

    How to restart your BD when you’ve stopped for a while

    Have you ever let your business development slip. And then found yourself paralysed about picking it back up again? It happens to all of us. Life gets in the way. A week turns into a month. And suddenly you’re not just behind on your BD activities; you’re dealing with the added weight of embarrassment, procrastination,…

    CONTINUE READING > >

  • Inheriting a Partner’s Portfolio: Why It’s Harder Than It Looks

    Inheriting a Partner’s Portfolio: Why It’s Harder Than It Looks

    If a partner in your firm is retiring and you’re being lined up to take over their portfolio, it can feel like the route to partnership is clear. The clients are there. The revenue is there. All you have to do is step in. But brokers who sell books of business factor in at least…

    CONTINUE READING > >