I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.
Present yourself as the future partner they can’t afford to overlook. Click here and I’ll send you my FREE guide to creating a cast-iron business case for partner.
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Busy Season Marketing: How to keep on marketing when your case or client load is high
Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season. …
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5 common mistakes Big 4 candidates make at the Partner Panel Interview stage
Making partner at a Big 4 firm is a massive achievement that is very difficult to secure for two reasons: the gruelling Partner Panel Interview and the mistakes that partner candidates make before and during the interview. The bad news is that the interview is unavoidable. The good news, however, is that you can avoid…
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How to finally make business development a part of your daily routine
Do you work on business development every day? You’re missing a trick if not! The head of talent at a magic circle law firm stressed the importance of business development in choosing candidates for partner. She said “if you want to make partner, you have to see business development as part of your day job….
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How does your role change as you move from manager to director in your firm?
We are going to explore how your role will change as you move upwards through the career stages within your firm.In this blog post we will start with one of the hardest transitions, going from manager to director ( in a Big 4 firm, mid-tier or small firm). Or for the lawyers, whether BigLaw, Magic…
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6 crucial choices you need to make to be successful with business development
If you’re on your way to making partner, thinking about how to win your own clients is one of the main thoughts that is probably on your mind. But have you ever thought about some of the choices that you need to make that could help you with this? This article looks at 6 crucial…
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Why we need to banish old fashioned thinking and see that business development has changed over the last 10 years
Business development, specifically winning business to grow a client portfolio, has changed hugely in the last 10 years. The established rainmakers in your firm, the older partners, will tell you that it hasn’t changed and that tried and tested methods are the way to go today, but they are wrong in thinking this way. The…
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6 articles to help you through the partnership admissions process
The partnership admissions process bring about a mixture of emotions. To help you get through the partnership admissions process without tearing your hair out, I have compiled a list of all the articles that I have written about partner admissions process I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have…
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Choosing your niche: everything you need to know about creating a strong personal brand that’s memorable
In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who…
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The ultimate guide to building a pipeline of new work by networking effectively
Although networking can be one of the biggest time wasters for accountants, lawyers and consultants, it is one of the tools that makes up an effective business development strategy. If done right, networking can be invaluable to growing a partner-sized client portfolio. But many professionals (lawyers, accountants and consultants) want to know how do you…
