Here’s some links to blogposts full of advice to help you choose and capitalise on your niche.
Business Development Clinic: 6 myths about niching which are stopping you becoming a rainmaker for your firm Many professionals resist adopting a niche. This article digs down and explores the 6 common myths about specialising which are holding you back from winning your own clients.
3 tips to help you decide on whether to focus on a niche These three tips will help you decide whether you should focus on a niche.
5 steps to finding your niche This is a 2 part blog post which gives you a step-by-step process to help you choose your own niche.
Business Development Time Savers – Have a niche This is a 3 part blog post which digs into the ‘who’, ‘what’ and ‘how’ of a niche
The pink car story: The next chapter This blog post recounts the story of the pink car. Using the pink car as a metaphor, the blog post shows how important it is to stand out by differentiating what you do from your peers.
Business Development Clinic: should I work with a potential juicy client outside of my niche This article discussed whether you should work with a client outside of your niche.
If you need help to choose your niche, then click the link and I’ll send you my free guide to helping you choose and capitalise on your niche
How to Choose Your Niche
Would you like a helping hand to guide you through the steps you need to take to choose your niche? My How to Choose your Niche course is available now.
I will taken through a step-by-step process to decide on your niche(s), AND help you to identify what words, phrases or subject matter to use in your marketing to attract the ideal client towards you.
By the end of this course you will have:
- Understood the different types of niche you could choose.
- Chosen your niche.
- Explored what your niche is really buying from you and how you help them.
- Created a number of Client Personas to help you focus your marketing efforts to attract the right type of client work to you.
