In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 myths about niching which are stopping you becoming a rainmaker for your firm Many professionals resist adopting a niche. This article digs down and explores the 6 common myths about specialising which are holding you back from winning your own clients. 3 tips to help you decide on whether to focus on a niche These three tips will help you decide whether you should focus on a niche. 5 steps to finding your niche This is a 2 part blog post which gives you a step-by-step process to help you choose your own niche. Business Development Time Savers – Have a niche This is a 3 part blog post which digs into the ‘who’, ‘what’ and ‘how’ of a niche The pink car story: The next chapter This blog post recounts the story of the pink car. Using the pink car as a metaphor, the blog post shows how important it is to stand out by differentiating what you do from your peers. Business Development Clinic: should I work with a potential juicy client outside of my niche This article discussed whether you should work with a client outside of your niche.

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