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In many of our previous blogs we have discussed how to find your niche. (See 5 steps to finding your niche – part 1 and part 2, business development time savers: have a niche – part 1, part 2, part 3) You could say that we have examined the sixty million dollar question of helping…
This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. In yesterday’s post we answered the question whether having a niche would mean you would have to turn business away. (no!) In today’s post, we will look at possibly the next biggest…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. However, many professionals resist having a niche because they are worried about turning business away. Let’s deal with this one, once and for all – will I have to turn business away…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…
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