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How to make partner lesson 4: the importance of having a niche

ByHeather Townsend

Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche. What is lesson number 4 about?  Let me give you some of the challenges…

What I wish every talented professional knew about personal branding
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What I wish every talented professional knew about personal branding

ByHeather Townsend

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…

How to grow a £2 million-sized practice within 2 years
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How to grow a £2 million-sized practice within 2 years

ByHeather Townsend

I was recently asked for advice on how to win new clients. But not just win new clients, but grow a £2 million-sized practice within 2 years to justify a partner business case. Whilst the title of the blog post may seem very far-fetched, there are firms who want their potential new partners to have…

When is the right time to become a specialist?
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When is the right time to become a specialist?

ByHeather Townsend

When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The…

How to choose what to specialise in (finding your niche)
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How to choose what to specialise in (finding your niche)

ByHeather Townsend

Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…

3 ways to stop feeling daunted by business development
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3 ways to stop feeling daunted by business development

ByHeather Townsend

I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly,…

Everything you ever wanted to know about choosing a profitable niche
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Everything you ever wanted to know about choosing a profitable niche

ByHeather Townsend

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…

The 3 reasons professionals limit their new business wins by becoming jack-of-all trades
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The 3 reasons professionals limit their new business wins by becoming jack-of-all trades

ByHeather Townsend

For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why…

Business Development Clinic: How can I win more personal tax clients?
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Business Development Clinic: How can I win more personal tax clients?

ByHeather Townsend

This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract….

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