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What I wish every talented professional knew about personal branding

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can …

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personal brand

Your business case for partnership: Don’t get over fixated on your technical ability

Most partnerships require their potential partners to write a business case for admittance to partnership. (See what do you need to put in your personal and business case for partnership) When I interviewed Darryn Hedges, Global Finance Director for Marks and Clerks,  recently, he explained the most common mistake that potential partners make with their …

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What size of client portfolio will I need to build as a partner in the Big 4?

It is now extremely rare for a partnership to make someone up to partner who does not have the potential to be a work winner for the practice. After all, no partnership wants to dilute it’s profits by promoting people to partner who are technical specialists and can’t win work. Therefore, regardless of whether you …

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