5 smart strategies to use internal PR to accelerate your career
| | | | |

5 smart strategies to use internal PR to accelerate your career

ByHeather Townsend

If you want to accelerate your career in your law firm, accountancy or consulting firm? Then stop neglecting your internal PR! Not doing your own internal PR can be incredibly costly to your career progression in a firm. In fact, get it wrong, and you may find yourself out of a job! Sounds dramatic, I…

How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?
| | | | |

How do you get your partners to realise you are ready to be promoted to senior associate in your law firm?

ByHeather Townsend

You’re ready to get promoted to senior associate but a senior partner announces that one of your colleagues has got the promotion instead of you again. How can you stop this from happening so that you get the next promotion to senior associate? How can you differentiate yourself from your colleagues and demonstrate your leadership…

How to get good at blowing your own trumpet without coming across as a show-off
| | | | | |

How to get good at blowing your own trumpet without coming across as a show-off

ByHeather Townsend

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…

5 effective tips to build a LinkedIn profile that gets you found by potential clients
| | | |

5 effective tips to build a LinkedIn profile that gets you found by potential clients

ByHeather Townsend

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me….

How the clued up accountants and lawyers use valuable content to attract clients
| | | |

How the clued up accountants and lawyers use valuable content to attract clients

ByHeather Townsend

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…

Why you need to be a BRAND to progress your career in the professions
| | |

Why you need to be a BRAND to progress your career in the professions

ByHeather Townsend

This week I spent a day working with 3 senior lawyers helping them start a partner-sized practice. For each of the three, I helped them define and articulate their brand. It only occurred to me as I reflected on my conversations that wherever you are in your career you need to have built a brand…

A simple way to identify your niche if you are a deal maker
| | |

A simple way to identify your niche if you are a deal maker

ByHeather Townsend

Starting to win your own clients effectively always starts with identifying what you want to become known for, i.e. what will be your specialism or niche. This blog post, based on similar conversations with clients who are M&A lawyers, shows you a very simple process to identify your niche. Recently I have been working for…

How to create a sound bite that helps you easily win business
| | |

How to create a sound bite that helps you easily win business

ByHeather Townsend

We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…

12 ways your LinkedIn profile will help you get a new job
| | | | | | | | | |

12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can…

12 ways your LinkedIn profile will help you get a new job
| | | | | | | | |

12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your…

End of content

End of content