The pink car story: The next chapter
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The pink car story: The next chapter

If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey…

What’s your suffix?
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What’s your suffix?

Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: ‘really knows her stuff’ ‘author of ‘the FT Guide to Business Networking’ ‘passionate and enthusiastic’ In the interests of balance, I am aware that occasionally the suffixes which are…

why every networker needs a credibility story (or two)
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why every networker needs a credibility story (or two)

After training over 200+ professionals in the last 6 months on their networking skills, I noticed that there was a common theme to what people found hard to do when networking. This theme, went something like this: “how do I start and maintain an interesting conversation, whilst not being boring, but use this conversation to…

How to choose your Twitter name
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How to choose your Twitter name

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines…

What should I write in my firm’s blog – and how do I decide what to write?
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What should I write in my firm’s blog – and how do I decide what to write?

8 ideas to help you blog more easily. Blogs help build new business, but many professionals are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of ideas takes too long” “Where will I get ideas…

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